Browsing Marketing by Title
Now showing items 128-147 of 297
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An Evaluation of Service Convenience and Customer Satisfaction among Mobile Subscribers in Bangladesh
(United International University, 2019-09-01)Today, the word "Customer Service" is meticulous as the main customer satisfaction factor in the mobile telecommunications sector. Customer demands are escalating constantly. Initially, Subscribers required an excellent ... -
Evaluation of Social Media Activities of some selected Retail Brands in Bangladesh
(2019-12-01)This report aims to take a deeper look into the retail industry, particularly that of Bangladesh. Rahimafrooz is one of the major and strongest interchange trades in Bangladesh which was created by Mr. Abdur Rahim in 1954. ... -
Event Marketing Practices of Akij Food and Beverage Ltd.
(2019-02-16)The report contains the Akij Food & Beverage Ltd profile and data about the brand, products, events and company history. The report also outlines Event Marketing Practices of the Company’s long-term solvency. Event marketing ... -
The evolution of the features and patterns of advertisement in the mainstream media of Bangladesh
(2022-04-03)One of the most important activities of a company is advertising. A great advertisement for a product generates a lot of interest in the market and builds a respectable value. They also maintain a true flow and connection ... -
An Examination of Consumer Attitude towards Frozen Foods in Bangladesh
(United International University, 2019-04-09)The project report is on “an examination of consumer attitude towards frozen foods in Bangladesh”. The study is exploratory in nature and is conducted to identify consumer’s perception of frozen food. The frozen food ... -
EXAMINING THE IMPACT OF BRAND TRUST ON BRAND EQUITY A Study on Smart Phone Handsets Industry in Bangladesh
(2018-11-07)The study intended to examine the impact of the various facets of brand trust, brand reliability (BR) and brand intention (BI), on Overall Customer Satisfaction. The study also intended to measure their impact on Brand ... -
An Exploratory Review of Consequences of Consuming Fast Food
(2020-11-10)Healthy body and staying at good health is a gift and not everyone can have that. Fast food is mouthwatering food because of good taste and the convenient factors related to this. In this project report I was assign to ... -
An Exploratory Study of Marketing Activities of Dutch-Bangla Bank Bangladesh Ltd
(2020-11-23)This report contains about Dutch Bangla Bank Limited organizational profile, historical background and marketing activities. But major focus of this report is “An Exploratory Study of Marketing Activities of Dutch-Bangla ... -
Exploring Customer Reviews of Leading Online Food Apps
(2021-11-14)During the epidemic, online food stores grew in popularity. Such a large number of internet food stores operate in Bangladesh right away. However, the app's stickiness has remained and grown over time. Within the next five ... -
F-commerce Prosects in Bangladesh: A hands-on practice through SMART BUY BD platform
(2023-05-30)This paper examines the prospects of F-commerce in Bangladesh, with a specific focus on the SMART BUY BD platform. F-commerce, or Facebook commerce, refers to the buying and selling of products and services through social ... -
Factors Affecting the Features of Savings Account: The Case Of Premier Bank
(2019-10-05)The internship report is an analysis of marketing impacts on new features of the savings account of Premier Bank Limited. Marketing is a broad term and not means promoting a product only. Spending time and effort in ... -
THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH
(2019-12-29)Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank. In executive summery I have prepared a summary of the whole project, the report purpose is to find the ... -
Factors Influencing Consumer Purchase Decisions from Supermarkets in Bangladesh
(2024-01-24)This study examines the complex areas of consumer buying patterns in Bangladesh's supermarket sector. Retail industry stakeholders can obtain important insights to improve marketing strategies, customer experiences, and ... -
Factors influencing customers buying behavior – A study on RFL-Best Buy Ltd.
(United International University, 2018-10-03)Customer buying behavior is the decision process and acts of people involved in buying and using products. This report explores how different variables impact on customer buying behavior. Demographic variables including ... -
Factors Influencing Laptop Buying Behaviour among Consumers in Dhaka City
(United International University, 2020-07-22)Purchasing a new laptop is not an easy task and with so many brands and hardware available, it can be a sad experience to choose one that fits our needs. There are so many choices that it’s hard to decide. Technology is ... -
Financial Performance Analysis of Grameen Bank
(2019-05-29)The report is based on Financial Performance Analysis of GRAMEEN BANK. In this report, findings are based on fundamental analysis where I have analyzed liquidity ratio, activity ratio, leverage or debt ratio, profitability ... -
Food Adulteration & Health Hazards In Bangladesh
(2020-06-17)This project report is prerequisite to complete the bachelor program of United International University. In this report there is a clear scenario of food adulteration in Bangladesh, this is the problem of past and also ... -
Food Adulteration & Health Hazards In Bangladesh
(2019-01-26)This report was prepared as a requirement of United International University's BBA program. This report will give a clear idea of the adulteration of food. The adulteration of food is mainly inferior in the quality of food, ... -
Food Adulteration and Consumer Challenges in Bangladesh
(2023-06-22)There is a big challenge in Bangladesh in putting a stop to the adulteration of food products. The customer is the most important member of economic society and the center of all activities conducted by businesses. The ... -
Food Safety Comparison between Developed (GERMANY) and Developing (BANGLADESH) Countries
(2019-02-09)Food is an important source of having good health as well as spreading out foodborne illnesses in the whole world. Almost all the countries in the world must face food safety issues at some point, starting with under-developed ...