An Evaluation of Service Convenience and Customer Satisfaction among Mobile Subscribers in Bangladesh
Faraji, Md. Yasin Arafat
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Today, the word "Customer Service" is meticulous as the main customer satisfaction factor in the mobile telecommunications sector. Customer demands are escalating constantly. Initially, Subscribers required an excellent network scope. Afterward, Subscribers turn into extra prices conscious and drowned to contest among the mobile operator. At present, the condition has been changed; the marketplace becomes soaked when all mobile operators offer nearly parallel benefits to mobile subscribers, in this condition the word "customer service" turn into an essential aspect for mobile operators to encourage subscribers as well as to display that they are different from the others. The study “An evaluation of service convenience and customer satisfaction among mobile subscribers in " reflects different customer service structures that the subscriber can take advantage of and also represents a proportional analysis based on a survey based on questionnaires. The total study is divided into five chapters. In chapter one, the basic introduction was described as the origin of the study, the objectives, the background of the report, the methodology, the origin of the data and the interpretation of the data, etc. In the second chapter, the general description of the company is presented. In chapter three, theoretical discussions on the concept of "Customer Satisfaction" have been described in a compact way to get a good idea. In chapter four, survey analysis and results were provided. Here a comparative analysis was carried out on the different customer service options of the company based on a survey. Finally, chapter five includes a basic summary and study recommendations. The general summary was provided here and the brief recommendations were also listed to ensure better customer service and achieve greater customer satisfaction.
- Marketing