Factors Affecting the Features of Savings Account: The Case Of Premier Bank

Abstract

The internship report is an analysis of marketing impacts on new features of the savings account of Premier Bank Limited. Marketing is a broad term and not means promoting a product only. Spending time and effort in implementing a lead management process that generates the most qualified leadership can have a direct impact on marketing revenue. This means that the marketer must collect the data (digital behavior) on the potential customer and interact with it. This offers marketing professionals the opportunity to pass to the leaders of a company team that has shown some interest in the products or services they offer. Furthermore, the marketing department must also help potential customers who are not yet ready to purchase. Instead of ignoring questions or concerns directly from a website so that sales teams do not neglect or waste time, marketers can keep these potential customers interested and prioritize the company name so that when you are ready for business Purchase, think about your business first. Therefore, to analyze the marketing impacts on a new feature of savings account, a consumer survey has been conducted to identify the consumer perception towards the Premier Bank’s savings account. The respondents are mostly general account holders of the bank and have potential to be the savings account consumers. The survey found that consumers, primarily students who want to open the bank account as the bank’s initial payment for savings account is found quite well to them. On the other hand, the interest rate on balance payment of savings account was found less attractive to the consumer. At the end of the study, there are few suggestions given to improve the savings account feature and make the features appealing to the consumer.