THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH

Abstract

Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank. In executive summery I have prepared a summary of the whole project, the report purpose is to find the effective factors and the influencing factors which helps the promotional activity of the private bank. Basically the 12 factors are under the promotional mix. In this report the 12 factor are described also 12questionear are describes for the better understanding of the reader. In factor description, I have described the factors type importance and how the factor help in promotional activity. Basically the factor helps to retain customers, achieve competitive advantage, create brand awareness, provide the idea about the organization, increase sales, attract new customer and so more. Here in this project I have created a hypothesis for finding the effective factors. For collection data I have chosen four sample and prepared a questioner. Data which are collected from the sample is analyzed according to the hypothesis. In research methodology, research purpose, approach, method provided in a broad since. A table is about the reach method provided for the better understanding for the reader. In sample selection I have chosen Dutch Bengal Bank, Southeast Bank, Dhaka Bank and Mutual Trust Bank. In this area I described the four banks activity, mission, vision, commitment and how the banks provide services. Then executive of the banks participate in the survey and fill up the questioner. By this method I have collected the data which are must needed in my project work. After that I have analyze the data by using data display method. According to that I have prepared a demographic information about the factor. here I used pie-chart for displaying the information. Then factor analysis, I analyzed the factors effectiveness and got four effective factor, 6 influencing factor and 2 abstract or ineffective factor. after that I have prepared a regression analysis for the independent variable. Then provide recommendation for the bank.