Browsing Marketing by Title
Now showing items 111-130 of 326
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E-commerce Grocery Business - A Case Study on Chaldal Limited
(2022-06-04)During COVID-19, consumers worldwide turned to e-commerce to get their food, and many will continue to do so for years. E-commerce grocery is going to be the next corporate upheaval in Bangladesh. The report titled “E-commerce ... -
Eco-Tourism and Community Empowerment
(2019-01-14)This report is based on ‘Eco-tourism and Community Empowerment’. I was appointed to survey the eco-tourism area of Srimangal. In this period, I have studied a lot on eco-tourism of Bangladesh, specially the eco-tourism ... -
EDUTECH (Education × Technology) SERVICE OF VENTURAS: AN INTERNSHIP EXPERIENCE
(2023-06-07)Venturas is an EduTech company that contributes to the education sector in Bangladesh. The EduTech industry refers to the use of technology to support and enhance education and learning. Venturas in the Education Technology ... -
Effect of Brand Experience on Brand Satisfaction and Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh
(2019-10-06)The purpose of the research is to investigate the impact of the various aspect of brand experience (sensory, affective and intellectual) on brand satisfaction and brand loyalty. For achieving these objectives a sample size ... -
THE EFFECTS OF COLOR DESIGN ON LUXURY BRAND EVALUATIONS
(2023-12-19)This report explores the significance of color in marketing, particularly within branding and design. Brands strategically leverage colors to establish deeper connections with consumers and differentiate themselves in the ... -
Effects of Promotional Mix on Sales Performance of ACI Coil
(2018-11-06)ACI Limited is one of the most popular corporate names in Bangladesh. It is the most trusted brand as well as ensured quality product supplier. The report is designed on the basis on my theoretical knowledge and practical ... -
Effects of Promtional Mix on Consumer Decision Making
(2019-10-30)In the present commercial world, every organization provides high priority to satisfy their customer expectations. Satisfied customer will represent organization for a long period of time. Organizations give promises or ... -
Electronic Banking and Customer Satisfaction- A Case Study on NRB Commercial Bank Limited, Dhanmondi Mohila Branch.
(2018-10-22)A Bank is a financial foundation whose fundamental point is to acquire benefit through trade of cash and credit instruments. At present this segment is ending up to a high degree aggressive with the entry of multinational ... -
An Email Marketing Plan for an Online Startup Company
(2025-08-11)This report, “A Project Report on an Email Marketing Strategy for an Online Startup Company,” explores the increasing significance of email marketing for startups functioning in the current competitive digital environment. ... -
The Emerging Frozen Food Market of Bangladesh: The case of Kazi Farms.
(2019-07-31)The frozen food industry in Bangladesh is growing rapidly because of growing urbanization and rising disposable income. Within this industry, the Kazi farm group is leading the market because of many unique factors. Several ... -
Entrepreneurial Traits and Entrepreneurship Development: An Analysis
(United International University, 2025-08-18)This research explores how specific entrepreneurial traits influence the development of entrepreneurship in the context of Bangladesh. The primary objective of the study was to identify and analyze the personal attributes ... -
ERP Department Practices of Akij Food & Beverage Ltd: An Experience of Internship
(2025-08-11)This report is a detailed examination that built upon the situation of ERP (Enterprise Resource Planning) usage within Akij Food & Beverage Ltd., in lieu of its performance, importance, and overall contribution that ... -
Evaluating Brand Trust: A Comparative Study on Selected Smartphone Brands
(United International University, 2018-07-25)This report intended to examine the brand trust in the context of smart phone handset industry in Bangladesh. The pervasive use of mobile phone in our life is now taken for granted. We can do almost everything with our ... -
Evaluating Customer Engagement: A study on Mobile Handset Industry in Bangladesh
(2018-09-22)This report is a pre-requisite of completion of the BBA Program. In this phase of my education I received the practical knowledge related with my education also I achieved commendable knowledge about the Mobile Handsets ... -
Evaluating Marketing Mix and Sales Performance: A Case Study on ACI Coil
(2019-07-22)This internship report presents my practical experience in ACI Limited. This report focused on the marketing mix and sales performance of ACI coil. I was very interested in knowing about an FMCG company's sales, marketing, ... -
Evaluating Marketing Strategies: A Case Study of City Group
(2025-08)Marketing strategy is a detailed, long-term plan that explains how a business will reach its marketing goals and objectives. The main objective of the report is to evaluate the marketing strategies of City Group, one of ... -
Evaluating Relationships among Brand Experience, Brand Loyalty and Words-of-Mouth in the Context of Smart Phone Handsets in Bangladesh
(2022-02-14)The study was mainly conducted for the purpose of evaluating the relationships among band experience, brand loyalty, and words-of-mouth in the context of smart phone handsets in Bangladesh. The brands considered in this ... -
Evaluating the Impact of Brand Attachment on Brand Equity: A Study on Selected Brands of Smart Phone Handsets
(2018-10-27)Brand Equity is a term that is much often used in marketing context but its meaning still remains unclear in the mind of many. A proper exact definition will include the term value and consumer’s perception, both of which ... -
Evaluating the Implications of the Technology Acceptance Model in the M-Payment Service Industry of Bangladesh
(2025-08-12)The growth of M-Payment services is enormous, creating the need to understand the acceptance of such technology to enhance consumer loyalty. The exponential rise of M-Payment services necessitates an awareness of the ... -
Evaluating the Implications of the Technology Acceptance Model in the Streaming Service Industry
(2024-02-19)This paper aims to evaluate the implications of TAM (Technology Acceptance Model) in the realm of streaming services. The paper investigates the various dimensions of user acceptance based on the theoretical framework of ...