Marketing: Recent submissions
Now showing items 101-120 of 298
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The Branding Strategies of Hotel Shams Plaza
(2020-03-03)The project study is conducted as a requirement of achieving the Bachelor of Business Administration (BBA) degree from United International University. The objectives of the study are to describe the Hotel Shams Plaza ... -
Strategic Brand Planning of Samsung Mobile
(2020-01-15)Fair Group is one of the fastest growing business organizations in Bangladesh established by the Fair Group Samsung. With the cooperation of Samsung, Fair Group reached the milestone of the first Samsung manufacturing plant ... -
General Banking Activities of Janata Bank Ltd.
(2019-11-11)In this report, I have tried to show numerous general activities of Janata Bank limited and tried to find the lacking among the activities. I have also shown the impact of these activities on the bank's profitability. ... -
How bKash Changed Bangladesh
(2020-02-09)At the year 2010 a service came in Bangaldesh which helped people to transfer money from one place to another. The company is bKash & is now one of the top notch mobile financial service company in Bangladesh. bKash is ... -
Privacy on Social Media Network
(2020-01-26)This research endeavors to experimentally approve a social media networks privacy concerns instrument with six develops (privacy issues, privacy settings, passwords, control, unauthorized access). Each build incorporates ... -
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY
(2010-01-08)A new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days social media create affect in all the aspects of our live, inclusive of the restaurant industry also. The ... -
A PROJECT REPORT ON THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH
(2020-01-04)Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank. In executive summery I have prepared a summary of the whole project, the report purpose is to find the ... -
Market and Brand Development Strategy of ACI Consumer Brand Limited: A hands-on Practice through Customer Need Analysis technique
(2020-01-01)This report is based on the Market and Brand Development Strategy of ACI Consumer Brand Limited: A hands-on Practice through the Customer Need Analysis technique. In this report, the background of ACI Limited is mentioned. ... -
Evaluation of Customer Engagement in Mobile Telecommunication Industry: A Study on Selected Operators in Bangladesh
(2020-01-25)The report is concerned with the evaluation of customer engagement in mobile telecommunication industry. The study considered three operators of Bangladesh: Grameen phone, Robi and Bangla Link. Customer engagement is all ... -
THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH
(2019-12-29)Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank. In executive summery I have prepared a summary of the whole project, the report purpose is to find the ... -
Digital Marketing: State of Art for Consumer Goods
(2019-12-28)In this world of digitization, digital marketing is a trend that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an ... -
The Impact of Brand Authenticity and Perceived Uniqueness on Brand Trust: A Study on Mobile Phone Services Providers in Bangladesh
(2019-12-12)This project report deals with the marketing research that primarily intends to measure The Impact of Brand Authenticity and Perceived Uniqueness on Brand trust. The study was conducted in the context of Mobile Phone ... -
Digital Tourism
(2019-12-02)Digital tourism is a report about how much people are using digital tools in their travel plan. How people are shifting their manual planning to digital tour. How much digital tourism is affecting people’s life. People are ... -
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY
(2019-12-02)The world has been taken by internet through usage a storm and a new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days today’s world has been affected through the ... -
The Impact of Brand Authenticity on Brand Equity: A Study on Mobile Telecommunication Services in Bangladesh
(2019-11-30)The main topic of this report is to measure the influence of Brand Authenticity (BA) on Brand Loyalty (BL) and Overall Brand Equity (OBE) in the context of mobile telecommunication services in Bangladesh. In this report, ... -
The Impact of Brand Trust on Brand Satisfaction and Brand Loyalty: A Study on Selected Television Brands in Bangladesh
(2019-11-16)The study is conducted to analyze the impact of Brand Trust and the impacts of it on the Brand Satisfaction on Brand Loyalty and overall brand equity. Such impacts were examined in the context of Television industry including ... -
Investment Corporation of Bangladesh (ICB)
(2019-11-08)Investment Corporation of Bangladesh (ICB) is one of the most essential sanctioned corporations in Bangladesh. They work as a non-financial bank system with a vital step in a range of projects offered by the government to ... -
An Analysis On The Advertisement Of Two Leading Bangladeshi Telecom Operators: Grameenphone And Banglalink
(2019-11-08)Advertising has many purposes, including communicating with potential customers and persuading those to accept a specific product or ultimately making it a priority for brand loyalty products to make repeated purchases. ... -
Customer satisfaction of Dutch-Bangla Bank Limited
(2019-11-09)The report which is based on the “Customer Satisfaction of Dutch-Bangla Bank Limited” This study is the result of internship program ran for the past three months placed at the Dutch Bangla Bank, Mirpur-1 Branch. The main ... -
An Analysis of Major Soap Brands' Promotion in Bangladesh
(2019-12-03)Bangladesh is a developing country. Nowadays besides Soap bars liquid soaps, hand wash & shower gels are most popular here. People use soaps on their daily basis. A variety of types of the consumer have a variety of ...