A Study on the SME Business of Grameenphone Ltd

Abstract

Mobile telecommunication companies are playing a key role in communication in the current world. Grameenphone has become one of the leading companies in the mobile telecommunications industry of Bangladesh. Creating a higher image than competitors is a daunting task. Grameenphone has produced a higher image than other operators. Customer manager behaves well. GP users say Grameenphone billing rates are higher. This report is prepared to meet the partial requirements for a Bachelor of Business Administration degree at United International University. The main objective of this report is to do a thorough analysis of SME business of Grameenphone Limited and suggest some areas for improvement. At the outset, this report highlights the purpose of the report, the motivation for the study, the scope of the study, the limitations of the study, and the significance of the study. Profile of the organization including Mission, Vision, SWOT Analysis, Porters Five Force Model, Products and Services, are given then. Then Literature Review is placed that include the relevant studies relating to SME business. Methods, data collection and analysis, interpretation and discussion are included in the third chapter. Based on the analysis, a number of important factors have been identified which are the major factors affecting SME business of Grameenphone Limited including network coverage, customer service, pricing, internet service and employee behavior. Based on the findings of the study, several recommendations and conclusions have been made at the end of the report.