Digital Marketing Practices in Bangladesh

Abstract

Digital marketing is the promotion of products and services via digital distribution channels that reach consumers in a timely, relevant, personal, and cost-effective manner. In this paper, the steps of digital marketing have been highlighted. Furthermore, the paper emphasizes the use of digital marketing in a variety of industries, including multinational corporations, banking, ICT, agriculture, and business services, garments and textiles, telecommunications, export-import business, and electronics. ICT includes information-handling tools that are used to produce, store, and process, distribute, and exchange data, as well as electronic technologies and techniques for managing information and knowledge. From education to surveillance, ICT can make a significant contribution to public health. In general, this paper discusses the state of digital marketing in Bangladesh and the purpose of this paper is to analyze Bangladesh's digital marketing techniques & practices. The Internet is constantly evolving in this digital age. Digital marketing is a trend that has existed in the past, is present, and will continue to exist in the future. In this highly competitive market economy, a good marketing mix and digital system are required to introduce, grow, and sustain a business. During the staring of pandemic situation and with the increasing number of Internet users, low costs, and simple strategies, ‘digital marketing' is becoming increasingly important for every business hub, as marketing has become a very important tool for every industry to reach the consumer. Finding the best marketing strategy becomes extremely difficult. In this project report, I have attempted to demonstrate the constraints and guidelines for Bangladesh in regards to Digital Marketing in order for our country to survive in the competitive modern era.