Marketing: Recent submissions
Now showing items 121-140 of 326
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Customer Engagement Strategy: A Study on Some Selected Companies in Bangladesh
(United International University, 2020-08-13)Customer Engagement is the incredible relationship between a consumer and a company. It plays an important role in helping marketer understand service performance and customer outcomes. This report is based on customer ... -
Factors Influencing Laptop Buying Behaviour among Consumers in Dhaka City
(United International University, 2020-07-22)Purchasing a new laptop is not an easy task and with so many brands and hardware available, it can be a sad experience to choose one that fits our needs. There are so many choices that it’s hard to decide. Technology is ... -
A Review of Effects of Covid19 On Bangladesh Apparel Industry
(2020-12-10)The readymade garment (RMG) industry in Bangladesh is facing a grave disaster because of Covid -19, with a fundamental freeze on incipient business and mass expunction of subsisting orders. The Bangladesh Garment ... -
An Exploratory Study of Marketing Activities of Dutch-Bangla Bank Bangladesh Ltd
(2020-11-23)This report contains about Dutch Bangla Bank Limited organizational profile, historical background and marketing activities. But major focus of this report is “An Exploratory Study of Marketing Activities of Dutch-Bangla ... -
An Exploratory Review of Consequences of Consuming Fast Food
(2020-11-10)Healthy body and staying at good health is a gift and not everyone can have that. Fast food is mouthwatering food because of good taste and the convenient factors related to this. In this project report I was assign to ... -
Social Media Campaign of Akij Food and Beverage Limited
(2020-10-23)The report contains about Akij Food and Beverage ltd profile data promotional actives and brand positioning and company history. This report prepared especially for the social media campaign of Akij Food and Beverage ... -
Online Customer Engagement Of Bangladeshi Mobile Phone Brands
(2020-10-19)Customer participation is the emotional connection between the customer and the brand. Highly engaged customers can buy more products, promote more sales, and show more loyalty. Providing a high-quality customer experience ... -
Food Adulteration & Health Hazards In Bangladesh
(2020-06-17)This project report is prerequisite to complete the bachelor program of United International University. In this report there is a clear scenario of food adulteration in Bangladesh, this is the problem of past and also ... -
The Branding Strategies of Hotel Shams Plaza
(2020-03-03)The project study is conducted as a requirement of achieving the Bachelor of Business Administration (BBA) degree from United International University. The objectives of the study are to describe the Hotel Shams Plaza ... -
Strategic Brand Planning of Samsung Mobile
(2020-01-15)Fair Group is one of the fastest growing business organizations in Bangladesh established by the Fair Group Samsung. With the cooperation of Samsung, Fair Group reached the milestone of the first Samsung manufacturing plant ... -
General Banking Activities of Janata Bank Ltd.
(2019-11-11)In this report, I have tried to show numerous general activities of Janata Bank limited and tried to find the lacking among the activities. I have also shown the impact of these activities on the bank's profitability. ... -
How bKash Changed Bangladesh
(2020-02-09)At the year 2010 a service came in Bangaldesh which helped people to transfer money from one place to another. The company is bKash & is now one of the top notch mobile financial service company in Bangladesh. bKash is ... -
Privacy on Social Media Network
(2020-01-26)This research endeavors to experimentally approve a social media networks privacy concerns instrument with six develops (privacy issues, privacy settings, passwords, control, unauthorized access). Each build incorporates ... -
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY
(2010-01-08)A new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days social media create affect in all the aspects of our live, inclusive of the restaurant industry also. The ... -
A PROJECT REPORT ON THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH
(2020-01-04)Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank. In executive summery I have prepared a summary of the whole project, the report purpose is to find the ... -
Market and Brand Development Strategy of ACI Consumer Brand Limited: A hands-on Practice through Customer Need Analysis technique
(2020-01-01)This report is based on the Market and Brand Development Strategy of ACI Consumer Brand Limited: A hands-on Practice through the Customer Need Analysis technique. In this report, the background of ACI Limited is mentioned. ... -
Evaluation of Customer Engagement in Mobile Telecommunication Industry: A Study on Selected Operators in Bangladesh
(2020-01-25)The report is concerned with the evaluation of customer engagement in mobile telecommunication industry. The study considered three operators of Bangladesh: Grameen phone, Robi and Bangla Link. Customer engagement is all ... -
THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH
(2019-12-29)Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank. In executive summery I have prepared a summary of the whole project, the report purpose is to find the ... -
Digital Marketing: State of Art for Consumer Goods
(2019-12-28)In this world of digitization, digital marketing is a trend that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an ... -
The Impact of Brand Authenticity and Perceived Uniqueness on Brand Trust: A Study on Mobile Phone Services Providers in Bangladesh
(2019-12-12)This project report deals with the marketing research that primarily intends to measure The Impact of Brand Authenticity and Perceived Uniqueness on Brand trust. The study was conducted in the context of Mobile Phone ...