Social Media Campaign of Akij Food and Beverage Limited

Abstract

The report contains about Akij Food and Beverage ltd profile data promotional actives and brand positioning and company history. This report prepared especially for the social media campaign of Akij Food and Beverage limited. One of the reputed and largest units of the Akij group is Akij Food and Beverage Limited. In 2006, Akij Food & Beverage established itself. AFBL tagline is ‘BRINGS QUALITY IN LIFE’. Akij Food and Beverage have huge items lines like mineral, caffeinated drinks, diverse sorts of juices, chips, and different kinds of drinks. To maintain their huge product line and market position various promotional actives and their engagement require which makes the integrated marketing communication has been denominated. The promotion of these activities can arrive through different internal and external marketing techniques as well as promoting relationships between our companies and other target audience. AFBL follows some general promotional strategy to communicate with the consumers. Those square measure direct marketing, advertising, and sales promotion. Higher capture of consumer’s value changed through the promotional strategies. Nowadays AFBL's additional interest in promotion through social media also designed a powerful network all over this country. Moreover, Akij has specialized and experienced hr to run different ways to capture a sizable amount of share. Akij Food and Beverage tries to preserve their current market share and gain the share of others by setting up various and exciting promotional activities. AFBL performed underneath the shadow of the Akij group that is one of the largest groups of Bangladesh for that Akij Food and beverage got an additional facility. That is why the turnover of Akij Food and beverage is more than that of different organizations. The plans of the corporate are mentioned that fill a powerful positive attitude.