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The Impact of Brand Authenticity and Perceived Uniqueness on Brand Trust: A Study on Mobile Phone Services Providers in Bangladesh
(2019-12-12)
This project report deals with the marketing research that primarily intends to measure The Impact of Brand Authenticity and Perceived Uniqueness on Brand trust. The study was conducted in the context of Mobile Phone ...
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY
(2019-12-02)
The world has been taken by internet through usage a storm and a new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days today’s world has been affected through the ...
Digital Tourism
(2019-12-02)
Digital tourism is a report about how much people are using digital tools in their travel plan. How people are shifting their manual planning to digital tour. How much digital tourism is affecting people’s life. People are ...
Marketing Strategies of Standard Bank Limited (SBL)
(United International University, 2019-11-12)
In Bangladesh, economy is now heavily relying on banking system. Banks are making significant role to balance the economy of our country. Banks are making assure that the money could be used in the deficit zone from the ...
THE FACTORS INFLUENCING AND ENHANCING PROMOTIONAL ACTIVITIES OF PRIVATE BANKS IN BANGLADESH
(2019-12-29)
Private bank, these actually provide service in Bangladesh under license and approval from the Bangladesh Bank.
In executive summery I have prepared a summary of the whole project, the report purpose is to find the ...
The Impact of Brand Authenticity on Brand Equity: A Study on Mobile Telecommunication Services in Bangladesh
(2019-11-30)
The main topic of this report is to measure the influence of Brand Authenticity (BA) on Brand Loyalty (BL) and Overall Brand Equity (OBE) in the context of mobile telecommunication services in Bangladesh. In this report, ...
Digital Marketing: State of Art for Consumer Goods
(2019-12-28)
In this world of digitization, digital marketing is a trend that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an ...
An Analysis of Major Soap Brands' Promotion in Bangladesh
(2019-12-03)
Bangladesh is a developing country. Nowadays besides Soap bars liquid soaps, hand wash & shower gels are most popular here. People use soaps on their daily basis. A variety of types of the consumer have a variety of ...
Evaluation of Social Media Activities of some selected Retail Brands in Bangladesh
(2019-12-01)
This report aims to take a deeper look into the retail industry, particularly that of Bangladesh. Rahimafrooz is one of the major and strongest interchange trades in Bangladesh which was created by Mr. Abdur Rahim in 1954. ...
General Banking Activities of Janata Bank Ltd.
(2019-11-11)
In this report, I have tried to show numerous general activities of Janata Bank limited and tried to find the lacking among the activities. I have also shown the impact of these activities on the bank's profitability. ...