THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY

Abstract

The world has been taken by internet through usage a storm and a new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days today’s world has been affected through the social media in all the aspects, inclusive of the restaurant industry. The research objective is to understand the influences of social media on consumer decision making process through the social media in Dhaka City. Sample population 125 has taken to find out the importance of aspects and the influence of consumer decision making process in restaurant of Dhaka City through questionnaire. The outcome discloses the impact of word-of-mouth, online reviews/comments/blog posts etc. and product and service quality to fascinate consumes. Additionally, this paper purposes to expand a better appreciative of the meaning of social media to endorse business that can be accurate through restaurant owners to benefit them get their marketing objective.