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Effect of Brand Experience on Brand Satisfaction and Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh
(2019-10-06)
The purpose of the research is to investigate the impact of the various aspect of brand experience (sensory, affective and intellectual) on brand satisfaction and brand loyalty. For achieving these objectives a sample size ...
Customer Satisfaction: Identifying the Position of Laboratory Testing Services in the Light of Customer’s Perception
(2019-10-10)
Service provider companies these days are focusing more on customer satisfaction cause it helps them acquire new customers and create brand value. The main objective is to identify Customer Satisfaction to improve the ...
Effects of Promtional Mix on Consumer Decision Making
(2019-10-30)
In the present commercial world, every organization provides high priority to satisfy their customer expectations. Satisfied customer will represent organization for a long period of time. Organizations give promises or ...
Analysis of Bkash Agent Service and Agent Satisfaction.
(School of Business and Economics, United International University, 2019-11-17)
Mobile Financial Service (MFS) is becoming very popular in Bangladesh. The people of Bangladesh are very much familiar with this service. They got very useful and beneficial from this e-money transaction system, especially ...
Activities of General Banking and Market Development of First Security Islami Bank Ltd.
(2019-10-14)
Internship students are required to prepare an internship report under the guideline of academic supervisor on the selected subject matter to highlight work experience and to conduct depth analysis on the subject matter. ...
The Branding and Promotional Activities Performed by Bangladeshi Mobile Financial Service Provider: A Study On bKash Limited
(2019-10-11)
bKash Limited is a limited liability company specially created to provide mobile financial services in Bangladesh. Its mission is to provide customers with an accessible, adequate, affordable and consistent financial ...
An Analysis On The Advertisement Of Two Leading Bangladeshi Telecom Operators: Grameenphone And Banglalink
(2019-11-08)
Advertising has many purposes, including communicating with potential customers and persuading those to accept a specific product or ultimately making it a priority for brand loyalty products to make repeated purchases. ...
The Impact of Brand Trust on Brand Satisfaction and Brand Loyalty: A Study on Selected Television Brands in Bangladesh
(2019-11-16)
The study is conducted to analyze the impact of Brand Trust and the impacts of it on the Brand Satisfaction on Brand Loyalty and overall brand equity. Such impacts were examined in the context of Television industry including ...
Investment Corporation of Bangladesh (ICB)
(2019-11-08)
Investment Corporation of Bangladesh (ICB) is one of the most essential sanctioned corporations in Bangladesh. They work as a non-financial bank system with a vital step in a range of projects offered by the government to ...
Customer satisfaction of Dutch-Bangla Bank Limited
(2019-11-09)
The report which is based on the “Customer Satisfaction of Dutch-Bangla Bank Limited” This study is the result of internship program ran for the past three months placed at the Dutch Bangla Bank, Mirpur-1 Branch. The main ...