Browsing Marketing by Title
Now showing items 45-64 of 297
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Clients’ Perception of Service Quality- A Case Study on Havas Media Bangladesh Ltd.
(2018-03-08)As the trend of globalization is becoming upward, the service oriented business is becoming huge modified and sophisticated. Without service marketing now it is totally impossible to think when organization’s main target ... -
A Comparative Analysis of Selected Retail Chain Brands in Bangladesh
(2022-03-22)There was a time when people used to shop from local retail stores or traditional kitchen market. But with time, people’s income has increased so has their mindset. They not only want appropriately-priced products but also ... -
A comparative analysis of the Integrated Marketing Communication (IMC) tools used by four successful beverage brands in Bangladesh
(2022-07-31)This research project is based on the analysis of the IMC tools used by four successful beverage brands who are conducting their business in Bangladesh. For that purpose, I have selected Coca cola, PepsiCo, Mojo and Pran ... -
Comparative Study on Retirement Plan between Bangladesh and the United States of America (USA)
(2018-07-17)To promote the physical, financial and mental well-being of employees and their families, employers routinely offer benefits such as health and life insurance, vacation period, disability income and retirement plans. The ... -
Competitors Analysis and Human Resource Practices of Snehasish Mahmud & Co.
(2019-09-08)The report has been written with the intention of providing its reader a clear idea of how a Chartered Accountants firm deals with the concept of competitors analysis and human resource practices of Snehasish Mahmud & Co. ... -
Consumer Activities in Social Media: A Study in the Context of Bangladesh
(United International University, 2018-07-11)At the present time social media is part of our daily life. A vast majority of the customers or users are actively involved in social media. Some people are busy in Facebook; some others are busy in YouTube, Pinterest, ... -
Consumer Attitude and Intention Relationship for Fast Food
(2019-09-14)The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitude, perception or preferences towards fast foods, particularly of interest ... -
Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
(2021-08-16)The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand ... -
Consumer Brand Equity on Mobile Telecommunication Industry of Bangladesh
(2020-01-18)The study is prepared to analyze the customer-based brand equity four major mobile telecommunications companies. The self-managed questionnaires are used to collect empirical data on brand loyalty, trust, image, emotional ... -
Consumer Buying Behavior in the Fashion Apparel Industry of Bangladesh
(United International University, 2023-02-25)Purchase intent, also known as buyer intent, describes the extent to which customers are willing and inclined to buy a product or service from you within a certain period of time. This study aims at evaluating consumer ... -
Consumer Buying Behavior toward Online Shopping
(2022)Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. ... -
Consumer Ethnocentrism and Buying Intention in the Leather Industry of Bangladesh
(United International University, 2023-04-04)Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on their country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards ... -
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ... -
Consumer Perception of Ice Cream Brand in Bangladesh
(United International University, 2022-03-07)Consumer perception is the process by which they organize the pattern of stimuli and develop a meaningful picture. The purpose of this report of study is to analyze consumer perception towards ice cream brands in Bangladesh. ... -
CONSUMER PERCEPTION OF RESTAURANT SERVICES: A CASE STUDY IN DHAKA
(United International University, 2018-10-24)The restaurant business is widespread among the major areas of Dhaka metropolitan area and city people more often visits and spends their time with their friends and family. As in Dhaka, there are not a lot of options for ... -
Consumer Purchase Intention in the Superstore context of Bangladesh – An Analysis
(United International University, 2023-05-03)The purpose of this report is to show how customers show their choices of superstores in the context of Bangladesh. Despite the fact that the Bangladeshi superstore sector is still in its early stages, it is highly established ... -
Consumer Responses in Social Media: A Study in the Context of Bangladesh
(2018-12-26)At the present time, social media is part of our daily life. A vast majority of the customers or users are actively involved in social media. Some people are busy with Facebook; some others are busy on YouTube, Pinterest, ... -
Consumer Risk Perception on Copycat Products: A Psychological Approach.
(2022-02-17)The trade of individual brands can be a character of businesses. A company can build a brand image by promoting its goods or can build its brand equity and bring such symbolism to their substantial goods to prevent imitate ... -
Consumer Satisfaction of Pathao: A Study through University Level Students of Patho
(2019-02-03)At the beginning of this report, I want to thank my Almighty Allah for making me able to complete all the courses successfully and come to at this last stage of my BBA program. I want to thank my project supervisor and my ...