Clients’ Perception of Service Quality- A Case Study on Havas Media Bangladesh Ltd.

Abstract

As the trend of globalization is becoming upward, the service oriented business is becoming huge modified and sophisticated. Without service marketing now it is totally impossible to think when organization’s main target to serve their service to the client’s. This internship report will describe the “Clients’ Perception of Service Quality- A Case Study on Havas Media Bangladesh Ltd.”

In this study it has been tried to detect the perception of clients regarding the service of HAVAS MEDIA BANGLADESH LTD. who deals with some corporate clients, Radio Stations and Print Media.

In order to arrive at conclusion, a group of participants from different occupations and age were asked to fill in a questionnaire. Their feedback was analyzed on the report.