Consumer Attitude and Intention Relationship for Fast Food

Abstract

The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitude, perception or preferences towards fast foods, particularly of interest are street foods. For achieving these objectives a sample size of 150 consumers has been taken from universities students and general people. A structured questionnaire was given to participants and the information of this study is analyzed using SPSS. The findings of the study showed that people are very conscious about health so consumers attitude towards the health perception significantly influence street food consumption The significant value of price and hygiene factors is high so its shows that people are not affected by these factors as sometimes people have to have street foods due to time scarcity or they might be forced to have street food.