Consumer Risk Perception on Copycat Products: A Psychological Approach.

Abstract

The trade of individual brands can be a character of businesses. A company can build a brand image by promoting its goods or can build its brand equity and bring such symbolism to their substantial goods to prevent imitate products. Expenses of promotion to the distributor are almost an order of import lower than that to a company for this reason ape companies are trying to manufacture lookalike products. In spite of their essential asset in managing brands, some company has frequently accepted to imitate the production of well-established companies. So, ambition of this project report is to check brand loyalty on the buyer feedback to copycat act. An analysis in the design of questionnaires was attended among 100 individuals’ sample. The outcomes express that if a customer is loyal to a brand, then it does not impact the approach of closeness around the main brand and the copycat. After all, apes from main brands will together develop the generic idea of the main brand. Moreover, buyer's trustworthiness of the imitated brand will decrease when the main brand will advertise copycat behavior. The implication of this study recommends that main brands should not consistently observe apes as a anti issue, as it can develop the total opinion of the main brand in the correct place.