Browsing Marketing by Title
Now showing items 161-180 of 296
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How bKash Changed Bangladesh
(2020-02-09)At the year 2010 a service came in Bangaldesh which helped people to transfer money from one place to another. The company is bKash & is now one of the top notch mobile financial service company in Bangladesh. bKash is ... -
The Impact of Brand Authenticity and Perceived Uniqueness on Brand Trust: A Study on Mobile Phone Services Providers in Bangladesh
(2019-12-12)This project report deals with the marketing research that primarily intends to measure The Impact of Brand Authenticity and Perceived Uniqueness on Brand trust. The study was conducted in the context of Mobile Phone ... -
The Impact of Brand Authenticity on Brand Equity: A Study on Mobile Telecommunication Services in Bangladesh
(2019-11-30)The main topic of this report is to measure the influence of Brand Authenticity (BA) on Brand Loyalty (BL) and Overall Brand Equity (OBE) in the context of mobile telecommunication services in Bangladesh. In this report, ... -
Impact of Brand consciousness, Perceive quality, Emotional value, and Perceived Product Price on Soft drink choice
(United International University, 2018-06-26)The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ... -
The Impact of Brand Experience and Brand Trust on Brand Loyalty: A Study on Carbonated Soft Drinks Industry in Bangladesh
(2024-09-21)The report explores the relationships between brand trust, satisfaction, and loyalty within the carbonated soft drinks (CSDs) industry. Satisfaction, in the context of CSD, is described as the overall positive experience ... -
The Impact of Brand Loyalty and Perceived Quality on Brand Equity: A Study on Selected Brands of Smartphone Handsets
(2021-08-08)The study primarily intends to measure the impact of brand loyalty and perceived quality on the brand equity. The study specifically intended to measure such impact in the context of smartphone industry focusing on three ... -
The Impact of Brand Reliability and Brand Intention on Brand Loyalty, Brand Equity, and Overall Customer Satisfaction: A Study on Mobile Telecommunication Service Industry of Bangladesh
(2019-05-05)The main purpose of the study was to evaluate the impact of brand reliability and brand intention on brand loyalty, brand equity, and overall satisfaction in the context of mobile telecommunication services of Bangladesh. ... -
The Impact of Brand Reliability and Brand Intention on Brand Loyalty: A Study on Selected Mobile Phone Service Operators in Bangladesh
(2019-01-22)The project in hand intends to examine the impact of brand reliability and brand intention on brand loyalty. The context of this examination was the mobile telecommunication services in Bangladesh. Here four mobile ... -
The Impact of Brand Trust on Brand Satisfaction and Brand Loyalty: A Study on Selected Television Brands in Bangladesh
(2019-11-16)The study is conducted to analyze the impact of Brand Trust and the impacts of it on the Brand Satisfaction on Brand Loyalty and overall brand equity. Such impacts were examined in the context of Television industry including ... -
Impact of Modern Trade Channels on Beverage Sales in Bangladesh – A Case Study on PepsiCo
(2022-05-17)People are moving towards modern trade from traditional to enjoy the top-notch buying experience. Being an FMCG company, PepsiCo also started thinking about this highly potential market of Bangladesh. This report has been ... -
The Impact of Social Media on Consumer Buying Behavior
(2022-07-03)Social media is one of the greatest platforms to connect people around the world and it has become a vital component of the marketing process in Bangladesh. Due to the penetration on internet, social media have become a ... -
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY
(2019-12-02)The world has been taken by internet through usage a storm and a new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days today’s world has been affected through the ... -
THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR: A STUDY ON RESTAURANTS IN DHAKA CITY
(2010-01-08)A new miracle recognized as social media has changed the route of our lives over the previous few years. Now-a-days social media create affect in all the aspects of our live, inclusive of the restaurant industry also. The ... -
Impact of Social Media on Students’ Pre-purchase Decision Making Process
(2018-10-16)The study’s general objective was to establish the impact of social media on students’ pre-purchase decision-making process (A case study of United International University). The study was guided by the following a specific ... -
Influencing Customer Perception in the Mobile Telecommunication Services
(United International University, 2022-12-14)The opinions, feelings, and beliefs customers have about a brand are termed as customer perception. Customer perception plays an important role in building customer loyalty; and brand reputation and awareness. The aim of ... -
Institutional Reputation, Excellence, Education Costs, and Student Preferences: A Case Study
(United International University, 2024-06-01)This study project aims to better understand the complex dynamics of service quality in educational settings, with an emphasis on understanding of its impact on student perception. In the commercial sector, service quality ... -
International Marketing Practices of Consumer Knitex Limited (CKL)
(2019-04-17)Compagnie Mauricienne de Textile Ltd. (CMT) a foreign multinational company established in 1986 in Mauritius. Consumer Knitex is a sister concern of CMT. The Mission Statement of the company is “From where we come, to ... -
An Internship Report on INPACE
(United International University, 2019-03-12)As part of an Internship at United International University, I have been assigned for doing an internship project at Inpace Management Services limited, client servicing department. I have worked in planning Department as ... -
An Internship Report on MARKET DEVELOPMENT ACTIVITIES TAKEN BY DREAMY HOMES LTD
(2019-05-26)When I started the course of Marketing I learned about the Marketing and Sales activities. By preparing this report I have learned about Marketing & Sales process in an organization. Organization uses a variety of methods ... -
Internship Report on Mim General Store
(2021-07-23)This report analyzes how Mr. Samsul started, operated, and managed the Mim General Store as an entrepreneur, and what management strategies he has used to achieve business success. Mim General Store is a grocery store which ...