The Impact of Social Media on Consumer Buying Behavior

Abstract

Social media is one of the greatest platforms to connect people around the world and it has become a vital component of the marketing process in Bangladesh. Due to the penetration on internet, social media have become a vibrant industry for marketing and communicating any product or services to target consumers. Businesses are using the services of social media extensively and are increasing day by day throughout the world. Using of social media, the e-commerce sectors in Bangladesh can gradually become an online giant business and reach their consumers very quickly. By leveraging the social media technology, companies in Bangladesh can attract more consumers efficiently and effectively. The true goal of this study is to determine the impact that social media has on Bangladeshi consumers' decision-making processes. This research also discusses the concept of contemporary Bangladesh, how social media influences consumer purchasing behavior, and how social media is affecting online, internet-based, and social media businesses, among other things. We attempted to locate relevant data using a qualitative approach in our paper. This study adheres to the primary data collection mode and is entirely dependent on the information gathered. Customers' total purchasing behavior is significantly influenced by social media at each phase. The major reasons are that social media provides convenience to users, allows them to choose from a selection of items or services they require, and allows them to compare alternatives.