Marketing: Recent submissions
Now showing items 61-80 of 292
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Evaluating Relationships among Brand Experience, Brand Loyalty and Words-of-Mouth in the Context of Smart Phone Handsets in Bangladesh
(2022-02-14)The study was mainly conducted for the purpose of evaluating the relationships among band experience, brand loyalty, and words-of-mouth in the context of smart phone handsets in Bangladesh. The brands considered in this ... -
Corporate Social Responsibility Practices of Bank Asia Limited
(2022-01-01)Corporate Social Responsibility (CSR) is a self-regulatory business model that enables a company to be socially responsible to its stakeholders and the general public. This intern report has been made on the CSR practices ... -
COVID 19 Effects on Consumer Purchasing Behavior: Perspective of Online Shopping in Bangladesh
(2022-01-21)The information and communication technology revolution has been instrumental in transforming the global economy toward digitalization, or the digital economy. According to many economists, it is a contemporary economy's ... -
Project Report on Customer Satisfaction of Daraz Bangladesh
(2022-01-04)The failure of the most promising e-commerce company in Bangladesh- Evaly has surprised the entire country. Evaly was often regarded as the amazon of Bangladesh. However, the dream of making this company into a giant one ... -
Analysis of Fast-moving Consumer Product Market: A Study on Tissue Industry in Bangladesh
(United International University, 2021-12-21)The main purpose of this study is to learn about effective marketing approaches. I have chosen the topic based on my knowledge and reasonable information gathered from the internet which is titled “Analysis of Fast-moving ... -
Determinants of Customer Loyalty in Mobile Telecommunication Industry in Bangladesh
(United International University, 2021-12-21)Bangladesh is an impoverished country that qualifies as a developing country. However, this country is making only a sluggish progress in letting go of various forms of ultramodern automation. People in this country are ... -
Measuring Effectiveness of Different IMC Tools for Consumer Goods: A study on ACI Foods Ltd
(2021-12-20)Project report is a complete research paper writing concept which is a fundamental course during under-graduation period of BBA program. The theoretical based education including classroom based education is merely not ... -
Barrier of Online Shopping in Bangladesh
(2021)The internship report actually based on a 3-month internship program that I successfully completed on Barrier of online shopping in Bangladesh. Had a great experience working on this issue. Because I’m a student of Major ... -
Digital Marketing of Homemade Food Industry of Bangladesh
(2021-12)The report entitled the digital marketing of homemade food industry of Bangladesh. In this pandemic situation many food companies or many online food pages using digital marketing platform to deliver food at home. This ... -
Marketing Practices of Bangladesh KRISHI Bank
(2021-12-16)The banking industry is competitive and an essential part of a country's economic growth. This industry is always of high significance and plays a major role in the economy's well-being. The report titled "Marketing Practices ... -
Analyzen Bangladesh Ltd: Structure and Function
(2021-12-04)This report centers around intern's encounters, learning and individuals he has met spoken with throughout the course of full-time entry level position program at Analyzen Bd Ltd. In spite of intense guidelines, Analyzen ... -
Covid-19 & the Online Purchasing Behavior of Customers in Bangladesh
(2021-12-14)Out of 70 samples 68.6 percent are female and other 31.4 percent are male population. As we can observe females are very active in the online selling and buying scene in Bangladesh. Through Facebook live many are selling ... -
Marketing Strategies and Business Model Used to Empower the Local Craftsmen by Daraz Bangladesh
(2021-12-04)Bangladesh as a country has a vast history of cultural pride and craftsmanship. But, due to globalization and cross border business opportunities the local businesses have been pushed aside and due to that the local craftsmen ... -
Exploring Customer Reviews of Leading Online Food Apps
(2021-11-14)During the epidemic, online food stores grew in popularity. Such a large number of internet food stores operate in Bangladesh right away. However, the app's stickiness has remained and grown over time. Within the next five ... -
Marketing Practices of Radiant Pharmaceuticals Limited
(2021-09-09)The industry demands a different set of marketing practices for pharmaceutical companies in contrast to most other businesses. The report titled ‘Marketing Practices of Radiant Pharmaceuticals’ has been prepared to fulfill ... -
Consumer Brand Equity Measurement on Mobile Telecommunication Industry in Bangladesh
(2021-08-16)The project study is about the Consumer Brand Equity Measurement on the Telecommunication Industry of Bangladesh. Here, I cover the six components of Brand Equity-Brand Association, Brand Awareness, Brand Loyalty, and Brand ... -
Advertising Style of Telecom Industry in Bangladesh: Grameenphone and Robi
(2021-08-13)Telecommunication industry intensifies our communication smoothly. Once we were used to send letters by mailing office. We were waiting a latter for day after day. But after 90s decade the situation dramatically has changed. ... -
The Impact of Brand Loyalty and Perceived Quality on Brand Equity: A Study on Selected Brands of Smartphone Handsets
(2021-08-08)The study primarily intends to measure the impact of brand loyalty and perceived quality on the brand equity. The study specifically intended to measure such impact in the context of smartphone industry focusing on three ... -
Internship Report on Mim General Store
(2021-07-23)This report analyzes how Mr. Samsul started, operated, and managed the Mim General Store as an entrepreneur, and what management strategies he has used to achieve business success. Mim General Store is a grocery store which ... -
Digital Marketing Practices in Bangladesh
(2021-07-11)Digital marketing is the promotion of products and services via digital distribution channels that reach consumers in a timely, relevant, personal, and cost-effective manner. In this paper, the steps of digital marketing ...