Marketing Practices of United Property Solutions Limited

Abstract

United Group is one of the renowned names in the business world in Bangladesh, and United Property Solutions Limited (UPSL) is one of the growing businesses among the real estate companies in Bangladesh. UPSL started its journey in 1991. Real estate is vital for the country's physical expansion and economic development. This report aims to know about the marketing practices of United Property Solutions Limited. This report consists of six chapters: introduction, company and industry preview, methodology, analysis and findings, internship experience, and conclusion and recommendations. Both primary and secondary data were used in this descriptive type of report. UPSL has taken into account the STP strategy correctly, which helped the company reach its success. Based on the analysis of UPSL marketing practices information, some recommendations have been suggested. The company should promote its product branding, social media, and digital marketing. UPSL should constantly adopt new technology to flourish more in the long run.