Marketing Practices of Creative Agencies- A Case Study on KINATIVE

Abstract

Digital marketing is booming in Bangladesh both to a fast-rising population of internet users and low-cost tactics. Companies in Bangladesh are increasingly engaging third parties content providers to market their goods on social media platforms. The advertising budgets of small firms are often constrained compared to those of giant corporations, who may often afford to spend millions on advertising campaigns. Using digital platforms for PR and marketing is more cost-effective than traditional methods. This report has been prepared to fulfill the internship program, a requirement to complete the BBA program. This report consists of chapters titled introduction, organizational profile, methodology, analysis and findings, and recommendations and conclusion. KINATIVE is a start-up ideation and innovation agency. The report's primary purpose is to know the marketing practices of creative agency KINATIVE. Both primary and secondary data were used in this exploratory type of study. Findings highlighted that new customers are more prioritized than existing customers, optimizing digital marketing budgets and continuously developing and upgrading digital marketing tactics. Consequently, the creative agency KINATIVE faces several obstacles to gaining competitive advantages in the digital marketing business. All of these obstacles have been identified in this report with proper explanation and evidence. KINATIVE should prioritize serving current and future online clients to maintain a competitive advantage. They should keep in touch with social media platforms and modern technologies regularly. Taking the recommendation could enable KINATIVE to gain a competitive edge in the Bangladeshi digital marketing business. As a result, the report will give readers an inside look at Bangladesh's fast-growing creative industry.