Digital marketing: The foundation of marketing strategy in Daraz Bangladesh

Abstract

For Bangladeshi shoppers, ecommerce has ushered in a new era of shopping. In a short period of time, it has ushered in a new era of internet shopping in the country. Throughout this study, I've attempted to identify marketing strategies used by Daraz Bangladesh Ltd., the country's largest ecommerce firm. We are living through a globalization and E-commerce revolution. The internet plays a significant role in our daily lives and livelihoods. Daraz Bangladesh launched operations in Bangladesh in February 2015, and because to its unique marketing strategy, it quickly acquired significant attention and reputation, eventually becoming Bangladesh's number one online shop. Rocket Internet, the world's largest online incubator, was founded by Daraz and is currently owned entirely by Alibaba. It was previously based on the E-bay model. In the E-bay business, the website serves as a conduit between buyers and sellers. The commercial team buys a seller based on the consumer's need and desire in the first stage of this strategy, seller acquisition. The acquisition process might take anywhere from a week to two months, depending on the brand or product. After the legal criteria of the acquisition procedure were met, the product/service become online on the Daraz website. After that, the customer can view the product/service, which includes all of the product's details. People shop for their desired item on Daraz's website, just as they would in a physical store. Daraz follows the commission program on every sale. People from all throughout the country can use the most convenient payment methods, including cash on delivery, Bkash, and bank transfers. Indeed, we'd like to know the secret behind Daraz Bangladesh's marketing strategy and how they rose to the top of the online shopping mall rankings so swiftly.