Marketing: Recent submissions
Now showing items 41-60 of 298
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Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ... -
A comparative analysis of the Integrated Marketing Communication (IMC) tools used by four successful beverage brands in Bangladesh
(2022-07-31)This research project is based on the analysis of the IMC tools used by four successful beverage brands who are conducting their business in Bangladesh. For that purpose, I have selected Coca cola, PepsiCo, Mojo and Pran ... -
The Impact of Social Media on Consumer Buying Behavior
(2022-07-03)Social media is one of the greatest platforms to connect people around the world and it has become a vital component of the marketing process in Bangladesh. Due to the penetration on internet, social media have become a ... -
Digital Marketing Activities of CSR Axis Ltd.
(2022-06-25)I have enjoyed my first working experience at CSR Axis Ltd. I always try to adapt to the new environment and interact with other employees cordially from the beginning. This report describes my working activities and my ... -
Sales Activities of the Enterprise: The Case of Mousumi Enterprises Limited (MEL) - A trading and distribution house of Aman Group of Companies
(2022-06-08)The purpose of an internship program is a professional learning experience that offers meaningful, first-hand, practical work that is a simulated reflection of the field of study or career interest of certain students. It ... -
Consumer Buying Behavior toward Online Shopping
(2022)Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. ... -
E-commerce Grocery Business - A Case Study on Chaldal Limited
(2022-06-04)During COVID-19, consumers worldwide turned to e-commerce to get their food, and many will continue to do so for years. E-commerce grocery is going to be the next corporate upheaval in Bangladesh. The report titled “E-commerce ... -
Marketing Practices of Creative Agencies- A Case Study on KINATIVE
(2022-05-27)Digital marketing is booming in Bangladesh both to a fast-rising population of internet users and low-cost tactics. Companies in Bangladesh are increasingly engaging third parties content providers to market their goods ... -
Impact of Modern Trade Channels on Beverage Sales in Bangladesh – A Case Study on PepsiCo
(2022-05-17)People are moving towards modern trade from traditional to enjoy the top-notch buying experience. Being an FMCG company, PepsiCo also started thinking about this highly potential market of Bangladesh. This report has been ... -
The prospects of Free-lancing institutions in Bangladesh: A case of Coders Trust
(2022-02-26)There are many different types of freelancers. They work on a project or task by project or task basis, and they usually work for a short time. A freelancer isn't really an office worker unless they have a contract that ... -
Corporate Social Responsibility Practices in Islamic Banks - A Case Study on Al- Arafah Islami Bank Limited
(2022-04-12)Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns into their business operations and interactions with their stakeholders. The report titled "Corporate ... -
Digital marketing: The foundation of marketing strategy in Daraz Bangladesh
(2022-04-13)For Bangladeshi shoppers, ecommerce has ushered in a new era of shopping. In a short period of time, it has ushered in a new era of internet shopping in the country. Throughout this study, I've attempted to identify marketing ... -
Prospects and Challenges of the E-Commerce Industry in Bangladesh
(2022-04-08)Due to the wide usage of internet, the global ecommerce industry is booming. The same is true for Bangladesh or perhaps has become too much since the ecommerce industry is booming at an outstanding rate. Internet and smart ... -
A Study on Social Media as an Effective Tool for Business Promotion
(2022-04-03)Nowadays, online media is the 'accessible best possibility' to reach something to the expected customers. Neighborhood Range is a method of communicating with casual correspondence destinations. These latest broadcasts win ... -
Project Report on The Tobacco Industry Of Bangladesh (Abul Khair Tobacco Company Limited).
(2022-04-07)Abul Khair Tobacco is one of the prominent names in the tobacco industry. In Bangladesh, flue-cured tobacco growing was started in 1968 on an experimental basis in the Kushtia district in the Northwest part of Bangladesh. ... -
Sales Development and Point of Sales Materials Allocation Practices of RSPL Health BD: A hands-on Initiative of Ghari & Uniwash Detergent Powder Marketing and Sales Wing
(2022-03-30)RSPL Health BD Ltd., a subsidiary of RSPL Group India, started their operation in Bangladesh at the first quarter of 2013 but their mother product was officially launched at the second quarter of 2014. For the past seven ... -
The evolution of the features and patterns of advertisement in the mainstream media of Bangladesh
(2022-04-03)One of the most important activities of a company is advertising. A great advertisement for a product generates a lot of interest in the market and builds a respectable value. They also maintain a true flow and connection ... -
A Comparative Analysis of Selected Retail Chain Brands in Bangladesh
(2022-03-22)There was a time when people used to shop from local retail stores or traditional kitchen market. But with time, people’s income has increased so has their mindset. They not only want appropriately-priced products but also ... -
Analysis of Digital Advertising Samples of ACI Foods in Social Media
(2022-03-23)Digital advertising position in the FMCG (fast moving consumer goods) business is discussed in this research. The paper is divided into four sections. In the first chapter, the background of the topic was discussed, where ... -
Marketing Practices of Sea Fish BD
(2022-03-16)Sea Fish BD is one of the popular online fish stores in Bangladesh. People's lifestyles and living standards have changed dramatically in recent years, and the pandemic effect has made it even more online-oriented. Nowadays, ...