Marketing Strategy & Reaching Potential Customers of Kool Brand of Square Toiletries Limited

Abstract

The internship report focuses on “Marketing Strategy and Reaching Potential Customers of Kool Brand at Square Toiletries Limited.” First, chapter one covers the introduction, origin, objective, and scope of the report. The report has a literature review that emphasizes the significance of marketing strategies in men’s grooming, recent marketing trends, and successful ways to reach potential customers. Chapter two summarizes Square Group and Square Toiletries Ltd.’s (STL) product range in the FMCG industry, along with the mission, vision, and quality policy of STL, departments within STL, corporate social responsibility (CSR) initiatives by STL, and media and research team details. Chapter three is about the internship experience at Square Toiletries Ltd. The report encompasses an analysis of the job responsibilities, learning opportunities, the quality of relationships with co-workers and the employer, expectations, and expected future outcomes. Chapter four is dedicated to discussing the objective of the assigned project on marketing strategies for Kool, with a focus on reaching potential customers of the Kool brand at Square Toiletries Limited. It includes background, problem statement, and statement of the project, digital marketing strategies for Kool, and physical marketing strategies for Kool, SWOT, PESTEL analysis and Porter’s Five Forces Model analysis for Kool, data analysis conducted online survey questionnaire, findings, recommendation and implementation for Kool as a brand of STL. The intern analyzed the topic and related practical experience with theoretical knowledge and findings from investigations in this chapter. Chapter five of the report covers the importance of marketing strategy, the intern’s experience, and a detailed analysis of the Kool brand marketing strategies at Square Toiletries Limited.