Marketing: Recent submissions
Now showing items 21-40 of 292
-
The Prospects of Education Technology in Bangladesh
(2023-01-18)Education technology is the updated version of education by combining education with the IT tools. Students can do classes in online from the any corner of the world. Globally millions of people are doing different courses ... -
Market analysis of Helmet: An essential element for Automobile Industry
(2022-12-31)For motorcycle enthusiasts, the TM Corporation's product line includes everything from riding gear to performance upgrades. They serve as the distributor and country agent for motorcycle apparel, maintenance and rider care, ... -
Influencing Customer Perception in the Mobile Telecommunication Services
(United International University, 2022-12-14)The opinions, feelings, and beliefs customers have about a brand are termed as customer perception. Customer perception plays an important role in building customer loyalty; and brand reputation and awareness. The aim of ... -
Evaluation of Brand Experience in SMART TV Industry of Bangladesh
(2022-11-30)Companies are encouraged to be more imaginative and creative in the solutions they supply as a result of the progress of digital technology. This is done in order for them to satisfy the needs that have been felt by ... -
ADVERTISING BEAUTY IN BEAUTIFICATION PRODUCTS: EVIDENCES FROM ‘FAIRNESS CREAMS’
(2022-11-09)Customers' purchasing behavior refers to the choices they make and the actions they take when using and purchasing things. This paper investigates the effects of several factors on consumers' purchasing decisions. The key ... -
Customer Satisfaction Measurement: A Study on Dutch Bangla Bank Limited
(2022-10-22)In the retail banking market, providing high-quality service is the primary factor that determines how successful a company is. A high quality of service is thought to be driven by customer value and customer satisfaction. ... -
Using Marketing Mix to Introduce EICHER Brand Truck – A Study on RANGS Motors Limited
(2022-10-10)Commercial vehicles enhance the efficiency of product distribution routes; therefore, these vehicles are an essential element of the value chain. Commercial vehicles, which include trucks, cargo vans, passenger coaches, ... -
A Project Report on ‘Mushroom Farming Start-up & Its Future Prospects in Bangladesh’.
(2022-09-26)This report interprets mushroom farming in terms of production, performance, issues, and possibilities in Bangladesh. This report aims to assemble crucial data on mushroom farming in Bangladesh so one can easily utilize ... -
Marketing Practices of United Property Solutions Limited
(2022-09-25)United Group is one of the renowned names in the business world in Bangladesh, and United Property Solutions Limited (UPSL) is one of the growing businesses among the real estate companies in Bangladesh. UPSL started its ... -
Air Freshener Purchase and Utilization Behavior: The Case of Fantastik
(2022-08-23)The report is the outcome of an intern student working in healthcare and hygiene, one of the concerns of Akij Venture. This is about analyzing the purchase behavior of consumers. Recently, the company introduced its first ... -
Practices of Digital Marketing in Mental Health Organizations
(United International University, 2022-09-04)Digital marketing is a part of online advertising through online-based technologies including desktop computers, mobile phones, and other digital media and platforms like- Facebook, Instagram, Twitter, LinkedIn, and YouTube ... -
Marketing and Sales Activities of Online Education and Training Platforms Based on Coders-Trust Bangladesh
(2022-08-23)As a freelancing organization too, like Coders-Trust Bangladesh, marketing and sales are the most creative sectors of any industry. Coders-Trust Bangladesh is a skill development institution and a freelancing organization. ... -
Marketing Strategies of Bashundhara Food and Beverage Limited
(2022-08-23)In Bangladesh, the production of food and beverages is a rapidly expanding industry that provides employment for a sizeable percentage of the country's population. There are about 246 medium-sized food processing companies ... -
Report on ‘Glamorous Choice’: An F-commerce Based Fashion E-tailer
(2022-08-20)This report is based on ‘Glamorous Choice’, a Facebook page-based fashion e-tailer. It focuses on insights into the startup, its marketing strategies, and its competitors in three sections of this report. Section one ... -
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ... -
A comparative analysis of the Integrated Marketing Communication (IMC) tools used by four successful beverage brands in Bangladesh
(2022-07-31)This research project is based on the analysis of the IMC tools used by four successful beverage brands who are conducting their business in Bangladesh. For that purpose, I have selected Coca cola, PepsiCo, Mojo and Pran ... -
The Impact of Social Media on Consumer Buying Behavior
(2022-07-03)Social media is one of the greatest platforms to connect people around the world and it has become a vital component of the marketing process in Bangladesh. Due to the penetration on internet, social media have become a ... -
Digital Marketing Activities of CSR Axis Ltd.
(2022-06-25)I have enjoyed my first working experience at CSR Axis Ltd. I always try to adapt to the new environment and interact with other employees cordially from the beginning. This report describes my working activities and my ... -
Sales Activities of the Enterprise: The Case of Mousumi Enterprises Limited (MEL) - A trading and distribution house of Aman Group of Companies
(2022-06-08)The purpose of an internship program is a professional learning experience that offers meaningful, first-hand, practical work that is a simulated reflection of the field of study or career interest of certain students. It ... -
Consumer Buying Behavior toward Online Shopping
(2022)Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. ...