Opportunities and Challenges of Digital Marketing in Bangladesh

Abstract

Marketers and business proprietors encounter novel trials and prospects in the era of digitization. Consumers are progressively confronted with the declarations made by the enterprise regarding its brand, in addition to the viewpoints expressed by the media, acquaintances, kinsfolk, colleagues, and other individuals. Digital marketing tools are being used by marketers and business owners to keep customers updated about the brand. Digital marketing is the use of electronic media by marketers to promote products or services into the market. The main purpose of digital marketing is to attract clients and allow them to interact with the company through digital media. In this competitive age, knowing your customers isn't enough; marketers must also learn when, where, and how they respond to marketing communications. Marketers will require a unified view of customer preferences and expectations across all channels — the web, social media, mobile, direct mail, point of sale, and so on — to do this. Marketers can utilize digital marketing to collect and analyze data in order to develop and anticipate consistent, coordinated customer experiences that help customers go through the buying cycle. Marketers with deeper knowledge of their customers' habits and preferences are more likely to engage them in profitable interactions. This study has described various elements of digital marketing, effectiveness of it and the challenges and opportunities currently facing digital marketers and the business owners in Bangladesh.