Marketing: Recent submissions
Now showing items 261-280 of 298
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Branding and Communication Strategy of Launching a New Frozen Food Brand: “Delifrost”
(2018-05-27)Igloo Foods Ltd, Is a Business concern of Abdul Monem Ltd. Igloo Foods mainly works with the snacks item but this time Igloo Foods is coming up with the new product, Frozen food for the consumer line. With the name of ... -
The Jungle- Eco Resort Limited and its Marketing Challenges
(2018-08-30)Tourism business in Bangladesh is now very emerging as tourists from different countries visiting frequently here. Thousands of hotels and resorts offering luxurious and target customer oriented facilities also. As a result, ... -
Digital Marketing Mix
(2018) -
Marketing Approach of SQUARE Food & Beverage Ltd
(2018-08-12) -
Agent Management of an Online Marketing Organization: A Case Study on DARAZ.COM.BD
(United International University, 2018-07-25)Every year we are noticing a significant growth of internet users. Now e-business have become very popular among people. For most of the people in Bangladesh, Amazon, Alibaba. Flipkart are not alien concepts. We have many ... -
Evaluating Brand Trust: A Comparative Study on Selected Smartphone Brands
(United International University, 2018-07-25)This report intended to examine the brand trust in the context of smart phone handset industry in Bangladesh. The pervasive use of mobile phone in our life is now taken for granted. We can do almost everything with our ... -
Customers’ Perception of Service Quality: A Case Study on Sheltech Brokerage Limited
(2018-02-13)Sheltech Brokerage Limited (SBL) started its journey in 2013, and now it holds 8th position in brokerage industry of Bangladesh. Though the competition is increasing in the industry and the products and services are almost ... -
Celebrity Endorsement in Advertisement and Young Consumers’ Purchase Intention
(United International University, 2018-07-18)The purpose of this study is to examine the celebrity endorsement in advertisement and young consumers’ purchase intention. Because of the cluttering of advertisements, it has emerged as extraordinarily difficult for ... -
Comparative Study on Retirement Plan between Bangladesh and the United States of America (USA)
(2018-07-17)To promote the physical, financial and mental well-being of employees and their families, employers routinely offer benefits such as health and life insurance, vacation period, disability income and retirement plans. The ... -
Alternative Trade Channels of Nestlé Bangladesh Limited (NBL)
(2018-07-15)In the modern era, the human starts his day at 7’o clock in the morning and comes to a conclusion of his daily activity within 10’o clock in the evening. During this 15 hours, people spend most of his time out of the ... -
Analyzing Customer Relationship Management of Aarong : A Popular Lifestyle Chain in Bangladesh
(2018-07-01)Being one of the popular lifestyle chains in Bangladesh, Aarong was established in 1978 with a purpose of reducing poverty from the rural areas. Working under BRAC, a non-profitable NGO, Aarong operates its production as ... -
Consumer Activities in Social Media: A Study in the Context of Bangladesh
(United International University, 2018-07-11)At the present time social media is part of our daily life. A vast majority of the customers or users are actively involved in social media. Some people are busy in Facebook; some others are busy in YouTube, Pinterest, ... -
Impact of Brand consciousness, Perceive quality, Emotional value, and Perceived Product Price on Soft drink choice
(United International University, 2018-06-26)The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ... -
Assessing the customer satisfaction in the Telecommunication Industry: A Study on Grameenphone Ltd
(United International University, 2018-06-24)Mobile telecommunication companies are playing a key role for the communication in the present world. In the mobile telecommunication industry of Bangladesh Grameenphone has become a leading company. Creating a superior ... -
Supply Chain Management of The Local Cloth Shops of Old Dhaka
(2018-06-24)Supply chain activities usually incorporate everything which is related to sourcing, production, logistics, product improvement and also that information which are required to coordinate business activities The report ...