Organic Food Development and Brand Communication influencing Consumer Conviction in Bangladesh

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    Organic Food Development and Brand Communication influencing Consumer Conviction in Bangladesh

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    Mst Sharmin Sultana_Final_for Dspace.pdf (932.3Kb)
    Date
    2018
    Author
    Sultana, Mst Sharmin
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    Abstract
    This current study is concern for organic food of Bangladesh which is getting good locus now a day. Here I want to create Brand image of organic Food and succeeding to feel our target. Through this study researcher is showing some statistical date in this report which is very helpful to know about present situation and past. Another focusing issue is marketing portion in this sector. Like as, promotion, Publication, motivation of consumer, Packaging etc. A good marketing can change its current situation. This sector will be great financial source. Young generation can earn money from this sector. They have changed their life. This sector possesses both advantages and disadvantages. The advantage is more than disadvantage. This sector is very helpful for health. We want to provide best service of organic food lovers because we want to huge number of organic food lovers. We want to export organic food and increase production. This study also highlights the government positive initiatives for this sector.
    URI
    http://dspace.uiu.ac.bd/handle/52243/545
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