Level of Customer Satisfaction at Dutch Bangla Bank Limited, DBBL
Abir, Md. Ahaduzzaman
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In Bangladesh Dutch-Bangla Bank Limited is one of the best commercial bank among all banks. in Bangladesh it is very competitive for Banking industry and in the sector of industrial banking, the rivalry is too high. In order to attract the customers most of the bank provides various range of services and products in order to survive the rival world. Dutch Bangla Bank Limited began its journey on June 3, 1996 . M Sahabuddin Ahmed who is the founder chairman and Netherlands development finance company made contribution to create the bank. DBBL constantly try to give clients great experience about banking and for fulfill this purpose they provide everything the customers needs.DBBL give importance on corporate social responsibility and they are very famous for corporate donors of Bangladesh.It is a very vital challenge for attaining the vision of the organization and for fulfill this they try their best to satisfy the client wants. In order to providing the best service quality all of the corporation tries difficult heart and soul. Cause the corporations can easily attain to their aim quickly which can satisfies theirclients. In order to make sure clients satisfaction each corporation use several tools for example: suply products and surves timely, services and products offered which is qualityful, provide sufficient information about the services and products, deal fairly with all the clients and there is no unfair behavior. To measure customers‟ satisfaction level time to time, distinct strategies are applied for example: on line survey, questionnaire survey, trend evaluation from company‟s income, face to face interview, interview over telephone and many others. From the survey companies attempt is to find out the offerings that fulfill clients and the things that increase dissatisfaction on clients mind and based on the data they attempt to remover the lacking. In order to fulfill clients needs DBBL additionally uses severel tools for example: offering large quantity of branches, easy transitions in ATM without any problems for clients.
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