Market Development Activities of Angelic Air Freshener. A Hands-on Initiative of ACI Consumer Brand Division.

Abstract

ACI Limited is one of the most leading FMCG’s of Bangladesh. Besides manufacturing own products, ACI imports many globally acclaimed products. ACI Angelic Air Freshener is one of the home care products around our country. The company holds 60.75% share whereas the Government of Peoples Republic of Bangladesh holds 39.25% share moving fast as its current market share is increasing day by day. This report includes market development activities of Angelic air freshener and hands-on initiative of ACI consumer brand division. Thus it includes all the strategy that ACI follows to promote its brand and distribute it successfully. Moreover, competitors’ systems are thoroughly break down dependent on retailers’ and consumers’ opinion. Here I have found the variation of Angelic air freshener, how it can develop our competitive market, its product innovation, branding strategy, distribution and quality policy. Here I have found some strength, weakness, opportunity and threat. According to those weakness and threat I have recommended some issues which may help ACI to hold their leadership for home care products.