Marketing Practices of ACI Limited-A Case Study on ACI Mosquito Aerosol

Abstract

Marketing ability is the thing in which financial success depends for a company. All the other departments like finance, operations, accounting, and other functions will not work properly if there are no marketing practices because every department are interlinked. The primary purpose of the marketing for a company to know the actual demand of the product and services then communicate with the customers and deliver product to them. Successfully selling the product mainly depends on a few variables like product quality, product price and how to perceive the product by the customers. After all the primary target of the marketers is to help a product to create positioning and positive image in the mind of the consumers. In this internship report, I have done a study on “Marketing Practices of ACI Limited-A case study on ACI Mosquito Aerosol.” I have tried to find out their strengths, weakness, opportunities, and threats. ACI Limited has been successfully established themselves in the market through by their “Mosquito Aerosol” though they have many other products also. In this report, I have also discussed the market share of ACI Mosquito Aerosol, and with that I have addressed the segmentation broadly, targeting and positioning strategy of ACI Mosquito Aerosol. ACI Limited has a stable distribution channel so that their Aerosol is available all over the country. In this report, I have also discussed advertising and promotional strategy. I also found that currently ACI Mosquito Aerosol is the market leader but the other competitors are trying to capture their market by using their new innovative ideas and enhanced marketing plan. And after seeing all the evidence and analysis, it can be concluded that currently, ACI Mosquito Aerosol is the market leader through by their premium quality and well-organized distribution channel.