Pharmaceutical Marketing Practices of Digital Brochure in Bangladesh

UIU Institutional Repository

    • Login
    View Item 
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Project Report (BBA)
    • Marketing
    • View Item
    •   UIU DSpace Home
    • School of Business and Economics (SoBE)
    • Business Administration (BBA)
    • Project Report (BBA)
    • Marketing
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Pharmaceutical Marketing Practices of Digital Brochure in Bangladesh

    Thumbnail
    View/Open
    Pharmaceutical-Marketing-Practices-of-Digital-Brochure-in-Bangladesh-Autosaved.pdf (697.6Kb)
    Date
    2018-10-29
    Author
    Hasan Masum, MD. Mehedi
    Metadata
    Show full item record
    Abstract
    This research based on the pharmaceutical market, where Bangladesh’s pharmaceutical market follows a digital brochure for marketing purposes. I have tried my best for presenting my paper as clear as possible. The objective of the study is to know the pharmaceutical marketing practices in Bangladesh. The project specific objective is on to identify the Digital Brochure practices in the pharmaceutical industry in Bangladesh. In Bangladesh, pharmaceutical companies follow a digital brochure for marketing purposes for smartly present to the doctor. They are giving promotional gift item like (diary, pen, T-shirt, Mug, wall clock, key ring, bag, pad, etc.) to the doctor. They are trying to focus their new upcoming product by using promotional gift item. For completing this report, I have collected information from my direct observations as well as from the pharmaceutical company’s website.
    URI
    http://dspace.uiu.ac.bd/handle/52243/549
    Collections
    • Marketing [277]

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS
     

     

    Browse

    All of DSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Copyright 2003-2017 United International University
    Contact Us | Send Feedback
    Developed by UIU CITS