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Branding Effect of Consumer Purchase Decision on Soft Drinks in Bangladesh
(2018)
The main objective of this research paper is to identify the branding effect of consumer purchase decision on soft drinks in Bangladesh. The whole research has been done based on the consumer preference towards soft drinks ...
Electronic Banking and Customer Satisfaction- A Case Study on NRB Commercial Bank Limited, Dhanmondi Mohila Branch.
(2018-10-22)
A Bank is a financial foundation whose fundamental point is to acquire benefit through trade of cash and credit instruments. At present this segment is ending up to a high degree aggressive with the entry of multinational ...
CONSUMER PERCEPTION OF RESTAURANT SERVICES: A CASE STUDY IN DHAKA
(United International University, 2018-10-24)
The restaurant business is widespread among the major areas of Dhaka metropolitan area and city people more often visits and spends their time with their friends and family. As in Dhaka, there are not a lot of options for ...
Evaluating the Impact of Brand Attachment on Brand Equity: A Study on Selected Brands of Smart Phone Handsets
(2018-10-27)
Brand Equity is a term that is much often used in marketing context but its meaning still remains unclear in the mind of many. A proper exact definition will include the term value and consumer’s perception, both of which ...
Organic Food Development and Brand Communication influencing Consumer Conviction in Bangladesh
(2018)
This current study is concern for organic food of Bangladesh which is getting good locus now a day. Here I want to create Brand image of organic Food and succeeding to feel our target. Through this study researcher is ...
Market Development Activities of Angelic Air Freshener. A Hands-on Initiative of ACI Consumer Brand Division.
(2018)
ACI Limited is one of the most leading FMCG’s of Bangladesh. Besides manufacturing own products, ACI imports many globally acclaimed products. ACI Angelic Air Freshener is one of the home care products around our country. ...
Pharmaceutical Marketing Practices of Digital Brochure in Bangladesh
(2018-10-29)
This research based on the pharmaceutical market, where Bangladesh’s pharmaceutical market follows a digital brochure for marketing purposes. I have tried my best for presenting my paper as clear as possible. The objective ...
Level of Customer Satisfaction at Dutch Bangla Bank Limited, DBBL
(2018)
In Bangladesh Dutch-Bangla Bank Limited is one of the best commercial bank among all banks. in
Bangladesh it is very competitive for Banking industry and in the sector of industrial banking, the rivalry
is too high. In ...
Digital Marketing practices in Mbrella Ltd
(2018)
The report initially contains a brief introduction of ‘Mbrella Ltd’ and the services it provides.
Afterwards, the significance of the study is mentioned along with the services ‘Mbrella Ltd’
provides. The Effectiveness ...
EXAMINING THE IMPACT OF BRAND TRUST ON BRAND EQUITY A Study on Smart Phone Handsets Industry in Bangladesh
(2018-11-07)
The study intended to examine the impact of the various facets of brand trust, brand reliability (BR) and brand intention (BI), on Overall Customer Satisfaction. The study also intended to measure their impact on Brand ...