Browsing Marketing by Title
Now showing items 117-136 of 292
-
Evaluating Customer Engagement: A study on Mobile Handset Industry in Bangladesh
(2018-09-22)This report is a pre-requisite of completion of the BBA Program. In this phase of my education I received the practical knowledge related with my education also I achieved commendable knowledge about the Mobile Handsets ... -
Evaluating Marketing Mix and Sales Performance: A Case Study on ACI Coil
(2019-07-22)This internship report presents my practical experience in ACI Limited. This report focused on the marketing mix and sales performance of ACI coil. I was very interested in knowing about an FMCG company's sales, marketing, ... -
Evaluating Relationships among Brand Experience, Brand Loyalty and Words-of-Mouth in the Context of Smart Phone Handsets in Bangladesh
(2022-02-14)The study was mainly conducted for the purpose of evaluating the relationships among band experience, brand loyalty, and words-of-mouth in the context of smart phone handsets in Bangladesh. The brands considered in this ... -
Evaluating the Impact of Brand Attachment on Brand Equity: A Study on Selected Brands of Smart Phone Handsets
(2018-10-27)Brand Equity is a term that is much often used in marketing context but its meaning still remains unclear in the mind of many. A proper exact definition will include the term value and consumer’s perception, both of which ... -
Evaluating the Implications of the Technology Acceptance Model in the Streaming Service Industry
(2024-02-19)This paper aims to evaluate the implications of TAM (Technology Acceptance Model) in the realm of streaming services. The paper investigates the various dimensions of user acceptance based on the theoretical framework of ... -
Evaluation of Brand Experience in SMART TV Industry of Bangladesh
(2022-11-30)Companies are encouraged to be more imaginative and creative in the solutions they supply as a result of the progress of digital technology. This is done in order for them to satisfy the needs that have been felt by ... -
Evaluation of Customer Engagement in Mobile Telecommunication Industry: A Study on Selected Operators in Bangladesh
(2020-01-25)The report is concerned with the evaluation of customer engagement in mobile telecommunication industry. The study considered three operators of Bangladesh: Grameen phone, Robi and Bangla Link. Customer engagement is all ... -
Evaluation of Possible Consequences of Providing Credit Card to the College and University Students in Bangladesh
(2018-12-13)Bangladesh is a developing country. Here, the market based economy exists. Its economy is 42nd largest in the world. The financial sector of Bangladesh holds the second position in the subcontinent. The banking sector ... -
An Evaluation of Possible Consequences of Providing Credit Card to the College and University Students in Bangladesh
(2018-12)Bangladesh is a developing country. Here, the market based economy exists. Its economy is 42nd largest in the world. The financial sector of Bangladesh holds the second position in the subcontinent. The banking sector ... -
An Evaluation of Reviewers’ Comments to Examine the Online Shopping Activities: Study of Daraz Bangladesh
(United International University, 2021-01-26)The project has been set up with a reason for giving an examination of general consumer experience and functional learning of general exercises of Daraz Bangladesh. Daraz Bangladesh is essentially an e-commerce firm which ... -
An Evaluation of Service Convenience and Customer Satisfaction among Mobile Subscribers in Bangladesh
(United International University, 2019-09-01)Today, the word "Customer Service" is meticulous as the main customer satisfaction factor in the mobile telecommunications sector. Customer demands are escalating constantly. Initially, Subscribers required an excellent ... -
Evaluation of Social Media Activities of some selected Retail Brands in Bangladesh
(2019-12-01)This report aims to take a deeper look into the retail industry, particularly that of Bangladesh. Rahimafrooz is one of the major and strongest interchange trades in Bangladesh which was created by Mr. Abdur Rahim in 1954. ... -
Event Marketing Practices of Akij Food and Beverage Ltd.
(2019-02-16)The report contains the Akij Food & Beverage Ltd profile and data about the brand, products, events and company history. The report also outlines Event Marketing Practices of the Company’s long-term solvency. Event marketing ... -
The evolution of the features and patterns of advertisement in the mainstream media of Bangladesh
(2022-04-03)One of the most important activities of a company is advertising. A great advertisement for a product generates a lot of interest in the market and builds a respectable value. They also maintain a true flow and connection ... -
An Examination of Consumer Attitude towards Frozen Foods in Bangladesh
(United International University, 2019-04-09)The project report is on “an examination of consumer attitude towards frozen foods in Bangladesh”. The study is exploratory in nature and is conducted to identify consumer’s perception of frozen food. The frozen food ... -
EXAMINING THE IMPACT OF BRAND TRUST ON BRAND EQUITY A Study on Smart Phone Handsets Industry in Bangladesh
(2018-11-07)The study intended to examine the impact of the various facets of brand trust, brand reliability (BR) and brand intention (BI), on Overall Customer Satisfaction. The study also intended to measure their impact on Brand ... -
An Exploratory Review of Consequences of Consuming Fast Food
(2020-11-10)Healthy body and staying at good health is a gift and not everyone can have that. Fast food is mouthwatering food because of good taste and the convenient factors related to this. In this project report I was assign to ... -
An Exploratory Study of Marketing Activities of Dutch-Bangla Bank Bangladesh Ltd
(2020-11-23)This report contains about Dutch Bangla Bank Limited organizational profile, historical background and marketing activities. But major focus of this report is “An Exploratory Study of Marketing Activities of Dutch-Bangla ... -
Exploring Customer Reviews of Leading Online Food Apps
(2021-11-14)During the epidemic, online food stores grew in popularity. Such a large number of internet food stores operate in Bangladesh right away. However, the app's stickiness has remained and grown over time. Within the next five ... -
F-commerce Prosects in Bangladesh: A hands-on practice through SMART BUY BD platform
(2023-05-30)This paper examines the prospects of F-commerce in Bangladesh, with a specific focus on the SMART BUY BD platform. F-commerce, or Facebook commerce, refers to the buying and selling of products and services through social ...