Marketing: Recent submissions
Now showing items 1-20 of 319
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An Email Marketing Plan for an Online Startup Company
(2025-08-11)This report, “A Project Report on an Email Marketing Strategy for an Online Startup Company,” explores the increasing significance of email marketing for startups functioning in the current competitive digital environment. ... -
The Evolution of Fast Fashion: A Study of its Consequences
(2025-08-11)The fast fashion industry has experienced rapid growth in recent decades, driven by consumer demand for affordable, trendy clothing and accelerated production cycles. This project aims to evaluate the multifaceted impacts ... -
General Banking Practices at “Mutual Trust Bank PLC”: An Internship Experience
(2025-08-11)I have got the opportunity to visit the internal department of a modern financial institution that cooperated in my internship at Mutual Trust Bank PLC. During my time there, I was able to interact with many different ... -
ERP Department Practices of Akij Food & Beverage Ltd: An Experience of Internship
(2025-08-11)This report is a detailed examination that built upon the situation of ERP (Enterprise Resource Planning) usage within Akij Food & Beverage Ltd., in lieu of its performance, importance, and overall contribution that ... -
Marketing (Research & Market Analytics) Department Practices of M.M Ispahani: An Internship Experience
(2025-08-11)Above all, I would like to thank Almighty Allah for giving me the ability and strength to finish all of the BBA courses and for enabling me to turn in my report on time. This publication is the result of a great deal ... -
An Internship Experience in Supply Chain Management and Corporate Sales Practices at Walton Plaza(Walton Group)
(2025-08-11)The practice of the Plaza sales department of Walton Plaza (Walton Group) is the focus of this study. Walton Plaza (Walton group) has a strong and effective Sales department. Therefore, it's a great ... -
STORYTELLING CASES OF STRONG BRANDS: GRAMEENPHONE, AARONG AND PRAN-RFL GROUP
(2025-08-11)This thesis explores how storytelling serves as a powerful branding tool for building strong, authentic identities in Bangladesh's business landscape. By analyzing three local brands—Grameenphone, Aarong, and PRAN-RFL ... -
Entrepreneurial Traits and Entrepreneurship Development: An Analysis
(United International University, 2025-08-18)This research explores how specific entrepreneurial traits influence the development of entrepreneurship in the context of Bangladesh. The primary objective of the study was to identify and analyze the personal attributes ... -
Evaluating the Role of Psychological Ownership, Value Congruity, and Brand Engagement in the Formation of Brand Attachment: A Study in the Context of Smartphone Users in Bangladesh
(2025-08-12)The study intends to examine the impact of brand psychological ownership, value congruity, and customer-brand engagement in the formation of brand attachment in the context of smartphones users in Bangladesh. The theoretical ... -
Evaluating the Implications of the Technology Acceptance Model in the M-Payment Service Industry of Bangladesh
(2025-08-12)The growth of M-Payment services is enormous, creating the need to understand the acceptance of such technology to enhance consumer loyalty. The exponential rise of M-Payment services necessitates an awareness of the ... -
The Adoption of ChatGPT in Bangladesh in the Lens of UTAUT2
(2025-08-12)The use of AI tools like ChatGPT is growing quickly around the world, including in Bangladesh. This study explores what factors influence people in Bangladesh to accept and use ChatGPT. To understand this, the research ... -
Project Report on “Determining the Satisfaction Level of Online Customers: Bangladesh Perspective.”
(2025-06-28)The project "Determining the Level of Satisfaction of Customers Who Purchase Online: Bangladesh" tends to talk about the variables influencing customer satisfaction in the place known as Bangladesh, where the e-commerce ... -
Evaluating Marketing Strategies: A Case Study of City Group
(2025-08)Marketing strategy is a detailed, long-term plan that explains how a business will reach its marketing goals and objectives. The main objective of the report is to evaluate the marketing strategies of City Group, one of ... -
Marketing Practices of Consumer Knitex Limited
(2025-08)The Ready-Made Garments (RMG) sector is essential for Bangladesh, serving as the backbone of the economy and significantly contributing to GDP and export revenues. Consumer Knitex Limited is a vertically integrated textile ... -
The Role of Compliance in Building Brand Trust – A Case Study on bKash
(2025-07)The Mobile Financial Services (MFS) sector in Bangladesh has experienced remarkable growth in recent years, with leading companies such as bKash Limited at the forefront. Ensuring compliance within the MFS sector is crucial ... -
Green Computing: Sustainable IT Practices for a Greener Future
(2025-03-10)Green computing is all about green technology, where we can use technology in a sustainable way. It encompasses practices like energy management, utilizing recyclable materials, virtualization, and particular employee ... -
The prospect of plastic industry in Bangladesh: A case study on Alvi Plastics
(2025-01-01)The plastic industry in Bangladesh is of great importance as it encompasses around 5,000 companies that create job opportunities for approximately 1.2 million individuals. Plastic is integral to various sectors such as ... -
The Beverage Industry in Bangladesh (Present, Past and Future)
(2025-01-28)The focus of this analysis will be on Present, Past and Future conditions of The Beverage Industry in Bangladesh. The journey of the beverage industry in Bangladesh began with traditional beverages like tea and locally ... -
The Future of Restaurant Marketing in Bangladesh: An Analysis of Consumer Attitudes toward Techno-Marketing
(2024-12-30)The study, titled "The Future of Restaurant Marketing in Bangladesh: An Analysis of Consumer Attitudes toward Techno-Marketing," analyzes digital technology' innovative influence on the restaurant business. Restaurants are ... -
Project Report on Consumer Purchasing Behavior Towards Super shops in the Context of Bangladesh
(2024-12-10)The Bangladeshi retail landscape is witnessing a significant shift with the rise of super shops (Hasan, M. 2018). Inspired by the "super store" concept offering a one-stop solution for daily needs, these establishments ...