Supply Chain Management Department Practices of Super Star Group Limited: An Internship Experience

Abstract

This internship report highlights my three-month practical experience at SSG, specifically in the Supply Chain Management department. As part of my BBA program at United International University (UIU), this internship allowed me to apply theoretical Managerial knowledge in a real-world business setting and gain hands-on exposure to various market research activities. In this report, I summarize my experience as an intern in the Supply Chain Management (SCM) department at SSG, where I gained exposure to key functional activities and practical knowledge of basic supply chain operations such as interdepartmental communication, vendor coordination, inventory monitoring, procurement, and document handling. I observed and assisted in procedures like creating purchase orders, tracking prices, updating supplier databases, making raw materials and packaging available in a timely manner, assessing suppliers, and preparing comparative statements to help me understand cost-effectiveness and sourcing. Furthermore, I took part in field visits to observe in-store product displays, retailer feedback, and distribution challenges in different areas of Dhaka. These visits helped me understand the practical challenges of supply chain gaps and competitor threats. Overall, this internship not only strengthened my understanding of market research and consumer behavior but also taught me valuable soft skills such as communication, observation, and critical thinking. The experience provided a bridge between classroom learning and actual corporate practices, contributing significantly to my personal and professional growth.