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Now showing items 141-150 of 181
Evaluating the Impact of Brand Attachment on Brand Equity: A Study on Selected Brands of Smart Phone Handsets
(2018-10-27)
Brand Equity is a term that is much often used in marketing context but its meaning still remains unclear in the mind of many. A proper exact definition will include the term value and consumer’s perception, both of which ...
Organic Food Development and Brand Communication influencing Consumer Conviction in Bangladesh
(2018)
This current study is concern for organic food of Bangladesh which is getting good locus now a day. Here I want to create Brand image of organic Food and succeeding to feel our target. Through this study researcher is ...
Market Development Activities of Angelic Air Freshener. A Hands-on Initiative of ACI Consumer Brand Division.
(2018)
ACI Limited is one of the most leading FMCG’s of Bangladesh. Besides manufacturing own products, ACI imports many globally acclaimed products. ACI Angelic Air Freshener is one of the home care products around our country. ...
Pharmaceutical Marketing Practices of Digital Brochure in Bangladesh
(2018-10-29)
This research based on the pharmaceutical market, where Bangladesh’s pharmaceutical market follows a digital brochure for marketing purposes. I have tried my best for presenting my paper as clear as possible. The objective ...
Level of Customer Satisfaction at Dutch Bangla Bank Limited, DBBL
(2018)
In Bangladesh Dutch-Bangla Bank Limited is one of the best commercial bank among all banks. in
Bangladesh it is very competitive for Banking industry and in the sector of industrial banking, the rivalry
is too high. In ...
Digital Marketing practices in Mbrella Ltd
(2018)
The report initially contains a brief introduction of ‘Mbrella Ltd’ and the services it provides.
Afterwards, the significance of the study is mentioned along with the services ‘Mbrella Ltd’
provides. The Effectiveness ...
EXAMINING THE IMPACT OF BRAND TRUST ON BRAND EQUITY A Study on Smart Phone Handsets Industry in Bangladesh
(2018-11-07)
The study intended to examine the impact of the various facets of brand trust, brand reliability (BR) and brand intention (BI), on Overall Customer Satisfaction. The study also intended to measure their impact on Brand ...
Effects of Promotional Mix on Sales Performance of ACI Coil
(2018-11-06)
ACI Limited is one of the most popular corporate names in Bangladesh. It is the most trusted brand as well as ensured quality product supplier. The report is designed on the basis on my theoretical knowledge and practical ...
Analyzing Service Quality of UIU Transport and Canteen: An Application of SERVQUAL Method
(2018-11-05)
Service quality is a good measure for knowing about the performance of any service provider. This paper investigates the service quality expectations and perceptions of UIU transportation and canteen. This paper also examine ...
Customer Relationship Management in Inpace Management Services limited
(2018-11-07)
As part of Internship at United International University, I have been assigned for doing an internship project at Inpace Management Services limited. I have worked in client’s service and Planning Department. My Daily ...