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Service Blueprint in the Hotel services: A study on Radisson Blu Water Garden Hotel
(United International University, 2019-03-25)
A service blueprint is an operational planning tool of a service organization that provides guidance on how a service will be delivered with the specification of physical evidence, staff actions, and supporting infrastructural ...
An Evaluation of the Marketing Strategy of Coders Trust, Bangladesh Ltd.
(United International University, 2019-04-08)
The aim of this report is to evaluate the marketing strategy of Coders Trust for its freelancing training institution. This institution which trains the students about the freelancing in Bangladesh is known as Coder Trust ...
Managing Brand Equity at the Akij Food and Beverage Limited -A Study on MOJO
(United International University, 2019-04-20)
The purpose of this report is threefold- analysis of positioning strategy of MOJO carbonated soft drink of Akij Foof and Beverage Limited, promotional strategy of this unit and their effectiveness, and the measurement of ...
Derby Pack Upgrade: How an Execution of Packaging Upgrade can Rejuvenate a Low Segment Brand
(United International University, 2019-05-17)
British American Tobacco (BAT) is the leading tobacco company in Bangladesh. The low segment is the biggest tobacco price segment in Bangladesh with BAT low brands occupying 65%+ of the segment (30.8 billion annual volume). ...
Marketing of Bank Products: Innovative Suggestions for NCC Bank
(United International University, 2019-07-30)
Banks increasingly compete outside their countries of origin and operating environments often differ greatly from one country to another, both in terms of financial markets and credit risk. Some sophisticated market research ...
Analysis on Market and Business Strategy of Honda, DHS Motors Limited
(United International University, 2019-08-28)
The purpose of preparing the report is to analyze and understand the business strategy of Honda, DHS Limited of Bangladesh. Strategies are the action plan put in place by the managers to achieve the goals of the company ...
Analysis on Market and Business Strategy of Honda, DHS Motors Limited
(United International University, 2019-08-28)
The purpose of preparing the report is to analyze and understand the business strategy of Honda, DHS Limited of Bangladesh. Strategies are the action plan put in place by the managers to achieve the goals of the company ...
Service Quality and Customer Satisfaction at the United Hospital Ltd.
(United International University, 2019-10-05)
Satisfying customers has always been a challenge for any fields whether it is banking, hospitality, sales and marketing, or even healthcare. Only thing that matters to a customer is that the quality. Service quality is the ...
Problems and Prospects of Organic Tea in Bangladesh: A Study at the Kazi & Kazi Tea Estate
(United International University, 2019-11-25)
This study aims to identify various problems and prospect of organic tea production in Bangladesh and their impact in connection to the “Kazi & Kazi Tea”.
The report is representing the picture of organic tea production ...
General Banking Operation of the City Bank Limited
(United International University, 2019-12-15)
The importance of banks in the development of the overall economy of a country cannot be described in short. General activity of a bank means day to day activities or day to day processes of every sector which deal with ...