Analysis on Market and Business Strategy of Honda, DHS Motors Limited

Abstract

The purpose of preparing the report is to analyze and understand the business strategy of Honda, DHS Limited of Bangladesh. Strategies are the action plan put in place by the managers to achieve the goals of the company and other related objectives. Additionally, business and market strategies are the determinants of the success of any business. The report is going to cover the general company overview of Honda, DHS Motors Limited, a SWOT analysis, Porter’s five-factor analysis and the supply chain management of Honda around the world to find out the market positioning strategies of this highly reputed company. The analysis and findings of the report have three parts. In the first part, the company is being analyzed by a SWOT analysis to find out the internal and external factors or variables that can have a positive or negative impact on Honda, DHS Motors Limited. Next, The company is being analyzed through the porter’s five-factor model to know about the companies buyer’s demand, supplier’s demand, rivals, and the threats of new entrants or the barriers of the new entry that are made by the Honda, DHS Motors Limited. The analysis also conducted on the supply chain management of Honda at the end. The report also consists of few recommendations according to my conceptual and educational knowledge on market strategy so that Honda; DHS Motors can improve its market strategy.