An Evaluation of the Marketing Strategy of Coders Trust, Bangladesh Ltd.
Joya, Nowshin Shikder
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The aim of this report is to evaluate the marketing strategy of Coders Trust for its freelancing training institution. This institution which trains the students about the freelancing in Bangladesh is known as Coder Trust Bangladesh. This “Coders Trust” company is very essential and remarkable for freelancing training in Bangladesh. This report discussed evaluating the impact of advertising on product sales. Coder Trust is an institution which teaches the students about freelancing and evaluates the impact of advertising on product sales. The procedures, process, and policies of the organization are also discussed elaborately here. Work experiene relating to career advisor team for student affairs and English communication mentor for freelance guidance is given here. In addition, experiences from student counseling, data collection, data analysis, event management monitoring online, English communication class and freelancing has opened up the doors to evaluate the Coder Trust practice into the marketplace. From then I have gathered, a great experience of the organization and evaluating the impact of marketing strategies on products sells. The internship report highlights the marketing strategy relating to target markets as well as its positioning into the Bangladeshi market. Relating to the marketing mix strategies, this report identified Coder Trust’s practices and identified several areas that require special attention from the authority. To this end, this report analyzed the technical, mechanical, and strategic aspects to evaluate and analyze the current position of the organization. Based on the findings several recommendations and conclusions are forwarded.
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