The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ...

This report is founded on my working experience at bKash limited such as a part of the internship program. In order to include the practical knowledge, I developed from the institute into the report, I have selected to ...

This internship report is based on practical experience at ACI Limited. This report deals with a clear understanding of Advertising, marketing mix, and promotional mix. This report consists of 7ps and five major parts with ...

A service blueprint is an operational planning tool of a service organization that provides guidance on how a service will be delivered with the specification of physical evidence, staff actions, and supporting infrastructural ...

The aim of this report is to evaluate the practice and clients’ perception of the online banking system in Bangladesh. The report delivers a well noted application and utilization of online banking system in Bangladesh and ...

The aim of this report is to evaluate the practice and clients’ perception of the online banking system in Bangladesh. The report delivers a well noted application and utilization of online banking system in Bangladesh and ...

The aim of this report is to evaluate the marketing strategy of Coders Trust for its freelancing training institution. This institution which trains the students about the freelancing in Bangladesh is known as Coder Trust ...

The project report is on “an examination of consumer attitude towards frozen foods in Bangladesh”. The study is exploratory in nature and is conducted to identify consumer’s perception of frozen food. The frozen food ...

The purpose of this report is threefold- analysis of positioning strategy of MOJO carbonated soft drink of Akij Foof and Beverage Limited, promotional strategy of this unit and their effectiveness, and the measurement of ...

British American Tobacco (BAT) is the leading tobacco company in Bangladesh. The low segment is the biggest tobacco price segment in Bangladesh with BAT low brands occupying 65%+ of the segment (30.8 billion annual volume). ...