EVALUATING THE CUSTOMER SATISFACTION ON MOBILE COMMERCE: A STUDY ON bKash LIMITED

Abstract

This report is founded on my working experience at bKash limited such as a part of the internship program. In order to include the practical knowledge, I developed from the institute into the report, I have selected to concoct my report on the Customer Satisfaction Level of Merchant Payment Facility of bKash above the head of “evaluating the customer satisfaction on mobile commerce: A study on bKash limited”.

The determination of this report is to revelation the Merchant Payment organization activities of this company, how it the whole thing and to anything level, the operators of the method are content with the facility. The report also suggestions some improvement of the performance in order to attain a greater level of customer satisfaction.

The report similarly made specific references about its rules and regulation. bKash must attempt to progress the server, inform the customers about their safety process for the payment system, and reduce its service charges. Now the survey investigation, through the usage of SPSS software I have originated that the consumers were content with the dependability, openness, assurance, sympathy, accessibility, courteousness and perceptibility aspect of the facility that they acknowledged.

By the way, I can say that though the consumers of bKash merchant payment method are content with the facility, they should attempt to focus on the concerns that the customers charge the maximum and work therefore to achieve a greater level of the customer satisfaction.