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Now showing items 21-30 of 43
The prospects of Free-lancing institutions in Bangladesh: A case of Coders Trust
(2022-02-26)
There are many different types of freelancers. They work on a project or task by project or task basis, and they usually work for a short time. A freelancer isn't really an office worker unless they have a contract that ...
Impact of Modern Trade Channels on Beverage Sales in Bangladesh – A Case Study on PepsiCo
(2022-05-17)
People are moving towards modern trade from traditional to enjoy the top-notch buying experience. Being an FMCG company, PepsiCo also started thinking about this highly potential market of Bangladesh. This report has been ...
Marketing Practices of Creative Agencies- A Case Study on KINATIVE
(2022-05-27)
Digital marketing is booming in Bangladesh both to a fast-rising population of internet users and low-cost tactics. Companies in Bangladesh are increasingly engaging third parties content providers to market their goods ...
E-commerce Grocery Business - A Case Study on Chaldal Limited
(2022-06-04)
During COVID-19, consumers worldwide turned to e-commerce to get their food, and many will continue to do so for years. E-commerce grocery is going to be the next corporate upheaval in Bangladesh. The report titled “E-commerce ...
Consumer Buying Behavior toward Online Shopping
(2022)
Buyers conduct extensive research online before speaking with a salesperson. Rather than visiting traditional brick-and-mortar establishments, buyers increasingly make direct purchases online and through their smartphones. ...
Sales Activities of the Enterprise: The Case of Mousumi Enterprises Limited (MEL) - A trading and distribution house of Aman Group of Companies
(2022-06-08)
The purpose of an internship program is a professional learning experience that offers meaningful, first-hand, practical work that is a simulated reflection of the field of study or career interest of certain students. It ...
Digital Marketing Activities of CSR Axis Ltd.
(2022-06-25)
I have enjoyed my first working experience at CSR Axis Ltd. I always try to adapt to the new environment and interact with other employees cordially from the beginning.
This report describes my working activities and my ...
The Impact of Social Media on Consumer Buying Behavior
(2022-07-03)
Social media is one of the greatest platforms to connect people around the world and it has become a vital component of the marketing process in Bangladesh. Due to the penetration on internet, social media have become a ...
Consumer Perception in Leather and Footwear Goods: A Study on Apex Adelchi Footwear Ltd.
(United International University, 2022-07-27)
Consumer perception is a marketing process by which consumer(s) sense marketing stimuli, and organize, interpret, and provide meaning to them. The marketing stimuli may be anything related to any of the elements of the ...
A comparative analysis of the Integrated Marketing Communication (IMC) tools used by four successful beverage brands in Bangladesh
(2022-07-31)
This research project is based on the analysis of the IMC tools used by four successful beverage brands who are conducting their business in Bangladesh. For that purpose, I have selected Coca cola, PepsiCo, Mojo and Pran ...