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Consumer Ethnocentrism and Buying Intention in the Leather Industry of Bangladesh
(United International University, 2023-04-04)
Consumer ethnocentrism is a psychological concept that describes how consumers purchase products based on their country of origin. It refers to ethnocentric views held by consumers in one country, the in-group, towards ...
Consumer Purchase Intention in the Superstore context of Bangladesh – An Analysis
(United International University, 2023-05-03)
The purpose of this report is to show how customers show their choices of superstores in the context of Bangladesh. Despite the fact that the Bangladeshi superstore sector is still in its early stages, it is highly established ...
F-commerce Prosects in Bangladesh: A hands-on practice through SMART BUY BD platform
(2023-05-30)
This paper examines the prospects of F-commerce in Bangladesh, with a specific focus on the SMART BUY BD platform. F-commerce, or Facebook commerce, refers to the buying and selling of products and services through social ...
Marketing Strategy of Akij Essentials Ltd
(2023-06-07)
The Akij Group, one of Bangladesh’s largest conglomerates, has a wide range of businesses. Founded in 2020 as a wholly-owned subsidiary of Akij Resources Limited, Akij Essentials Limited (AEL) officially opened for business ...
EDUTECH (Education × Technology) SERVICE OF VENTURAS: AN INTERNSHIP EXPERIENCE
(2023-06-07)
Venturas is an EduTech company that contributes to the education sector in Bangladesh. The EduTech industry refers to the use of technology to support and enhance education and learning. Venturas in the Education Technology ...
Walton's market development and positioning strategy: The case of Behavioral Intelligence Division
(2023-06-07)
This internship report is based on the practical experiences and the conceptual understanding of an intern. It is meant to help students learn about theater while also giving them real-world experience. The four-month ...
Food Adulteration and Consumer Challenges in Bangladesh
(2023-06-22)
There is a big challenge in Bangladesh in putting a stop to the adulteration of food products. The customer is the most important member of economic society and the center of all activities conducted by businesses. The ...
Marketing Strategy & Reaching Potential Customers of Kool Brand of Square Toiletries Limited
(2023-09-22)
The internship report focuses on “Marketing Strategy and Reaching Potential Customers of Kool Brand at Square Toiletries Limited.” First, chapter one covers the introduction, origin, objective, and scope of the report. The ...
nternship Report on The Procurement Procedure of The City Bank Limited
(2023-09-22)
The objective of this study was to present a comprehensive overview of the CBL. The
CBL, also known as the City bank Limited of the country, holds significant importance
in the financial sector. As a business student ...
Augmented Reality Marketing: A Technological Impact Enhancing the Marketing Experiences
(2023-10-09)
This is a quantitative study on Augmented Reality Marketing. On this study briefly we have discussed about the Augmented Reality possibilities and can be used as a Marketing tool for the near future. Despite the fact that ...