Browsing Marketing by Issue Date
Now showing items 41-60 of 292
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Assessing the customer satisfaction in the Telecommunication Industry: A Study on Grameenphone Ltd
(United International University, 2018-06-24)Mobile telecommunication companies are playing a key role for the communication in the present world. In the mobile telecommunication industry of Bangladesh Grameenphone has become a leading company. Creating a superior ... -
Impact of Brand consciousness, Perceive quality, Emotional value, and Perceived Product Price on Soft drink choice
(United International University, 2018-06-26)The main objective of this research paper is to identify the effects of branding on consumer purchase decision which focus on soft drinks industry in Bangladesh. The whole research has been done based on the consumer ... -
Portfolio Management Strategies of IDLC Investments Limited
(2018-06-29)Merchant Banking is one of the vital capital market activities that were provide by IDLC finance limited. IDLC is the first financial institution that got license for merchant bank activities in January 1998.They started ... -
Analyzing Customer Relationship Management of Aarong : A Popular Lifestyle Chain in Bangladesh
(2018-07-01)Being one of the popular lifestyle chains in Bangladesh, Aarong was established in 1978 with a purpose of reducing poverty from the rural areas. Working under BRAC, a non-profitable NGO, Aarong operates its production as ... -
Consumer Activities in Social Media: A Study in the Context of Bangladesh
(United International University, 2018-07-11)At the present time social media is part of our daily life. A vast majority of the customers or users are actively involved in social media. Some people are busy in Facebook; some others are busy in YouTube, Pinterest, ... -
Alternative Trade Channels of Nestlé Bangladesh Limited (NBL)
(2018-07-15)In the modern era, the human starts his day at 7’o clock in the morning and comes to a conclusion of his daily activity within 10’o clock in the evening. During this 15 hours, people spend most of his time out of the ... -
Comparative Study on Retirement Plan between Bangladesh and the United States of America (USA)
(2018-07-17)To promote the physical, financial and mental well-being of employees and their families, employers routinely offer benefits such as health and life insurance, vacation period, disability income and retirement plans. The ... -
Celebrity Endorsement in Advertisement and Young Consumers’ Purchase Intention
(United International University, 2018-07-18)The purpose of this study is to examine the celebrity endorsement in advertisement and young consumers’ purchase intention. Because of the cluttering of advertisements, it has emerged as extraordinarily difficult for ... -
Agent Management of an Online Marketing Organization: A Case Study on DARAZ.COM.BD
(United International University, 2018-07-25)Every year we are noticing a significant growth of internet users. Now e-business have become very popular among people. For most of the people in Bangladesh, Amazon, Alibaba. Flipkart are not alien concepts. We have many ... -
Evaluating Brand Trust: A Comparative Study on Selected Smartphone Brands
(United International University, 2018-07-25)This report intended to examine the brand trust in the context of smart phone handset industry in Bangladesh. The pervasive use of mobile phone in our life is now taken for granted. We can do almost everything with our ... -
Marketing Approach of SQUARE Food & Beverage Ltd
(2018-08-12) -
DIGITAL MARKETING PRACTICES IN BANGLADESH
(2018-08-27)This report illuminates the significance of digital marketing in present era and this report will assistance the reader to get an idea about the importance, recent priority of digital marketing and also concepts of digital ... -
The Jungle- Eco Resort Limited and its Marketing Challenges
(2018-08-30)Tourism business in Bangladesh is now very emerging as tourists from different countries visiting frequently here. Thousands of hotels and resorts offering luxurious and target customer oriented facilities also. As a result, ... -
Sales procedure and Steps of Rancon Automobiles Limited
(2018-09-02)As part of Internship at United International University, I have been assigned for doing an internship project at Rancon Automobiles limited- a concern of Rangs Group . I have worked in Sales Support Department. My Daily ... -
Analysis of Customer Satisfaction on Loan Products of Jamuna Bank Limited
(2018-09-03)This report is based on the Customer Satisfaction on Loan Products of Jamuna Bank Limited. The fundamental goal of the study is to get learning about customer satisfaction of Jamuna Bank and furthermore picking up black ... -
Present E-commerce Scenario of Bangladesh & Integrating ACI Limited Brands with their own websites.
(2018-09-06)Technology is slowly eradicating the physical existence of a market and placing it on our fingertips. With e-commerce ushering in our daily lifestyle, it isn’t unbelievable anymore to think that there won’t be any actual ... -
Evaluating Customer Engagement: A study on Mobile Handset Industry in Bangladesh
(2018-09-22)This report is a pre-requisite of completion of the BBA Program. In this phase of my education I received the practical knowledge related with my education also I achieved commendable knowledge about the Mobile Handsets ... -
Factors influencing customers buying behavior – A study on RFL-Best Buy Ltd.
(United International University, 2018-10-03)Customer buying behavior is the decision process and acts of people involved in buying and using products. This report explores how different variables impact on customer buying behavior. Demographic variables including ...