The Evaluation of Effectiveness of Trade promotion of SFBL (Chopstick & Ruchi Joy Joy Offer)
Islam Nijhum, Shejuti
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Being an intern of MIS team of Square Food and Beverage, I have chosen the topic base on my job responsibilities and practical knowledge which is titled as “The evaluation of effectiveness of trade program of SFBL(“Chopstick and Ruchi Joy Joy Offer)SFBL is the largest and leading Fast Moving Consumer Goods (FMCG) Companies in Bangladesh. This report provides an in-depth analysis and interpretation about their trade program. Moreover, details about pre requisitions and planning of programs, budgeting and implementation of program, accurate auditing and disbursing rewards for filling up targeted sales are explained through the levels of arranging promotional programs for Company’s business customers and final consumers. After analyzing the overall “Promotional Programs” with its actual outcomes, I have found some issues; those are associated with the levels of these programs. And based on those issues, I have pointed out some actions, which can decrease the possibility of happening such on-going issues. Therefore, I have tried to apply my theoretical and practical knowledge of marketing, finance, accounting, Human Resource Management and Management information system to prepare the report and to explain the problems in term of benefitting Square’s promotional programs in case of Square Food & Beverage.
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