|dc.description.abstract||Being an intern of MIS team of Square Food and Beverage, I have chosen the topic base on
my job responsibilities and practical knowledge which is titled as “The evaluation of
effectiveness of trade program of SFBL(“Chopstick and Ruchi Joy Joy Offer)SFBL is the
largest and leading Fast Moving Consumer Goods (FMCG) Companies in Bangladesh. This
report provides an in-depth analysis and interpretation about their trade program.
Moreover, details about pre requisitions and planning of programs, budgeting and
implementation of program, accurate auditing and disbursing rewards for filling up
targeted sales are explained through the levels of arranging promotional programs for
Company’s business customers and final consumers. After analyzing the overall
“Promotional Programs” with its actual outcomes, I have found some issues; those are
associated with the levels of these programs. And based on those issues, I have pointed out
some actions, which can decrease the possibility of happening such on-going issues.
Therefore, I have tried to apply my theoretical and practical knowledge of marketing,
finance, accounting, Human Resource Management and Management information system to
prepare the report and to explain the problems in term of benefitting Square’s promotional
programs in case of Square Food & Beverage.||en_US