Marketing: Recent submissions
Now showing items 201-220 of 298
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Event Marketing Practices of Akij Food and Beverage Ltd.
(2019-02-16)The report contains the Akij Food & Beverage Ltd profile and data about the brand, products, events and company history. The report also outlines Event Marketing Practices of the Company’s long-term solvency. Event marketing ... -
The Roles & Responsibilities of Branch Governance Team and the Critical Analysis of ‘Cash Transaction Report’ Project of BRAC Bank Limited
(2019-02-13)This report reflects the working experience of “BRAC Bank Limited (BBL)” as an internship report for the BBA program. The study is deals with the roles and responsibility of the Branch Governance Department and the case ... -
Function of Printing Industry: The Case of Imprint.com
(2019-02-12)The main purpose of the printing industry is to pass a customer's information to its target public on any type of printed material, whether it's a journal, manual, book, advertisement, directory, or goods packaging. ... -
Measuring Consumer-Based Brand Equity of Pathao Limited
(2019-02-11)Pathao Ltd. began its journey in Bangladesh in 2015 with its own group of cycles and motorcycles. It started as a delivery service provider for various e-commerce services, including Daraz, a group of Alibaba (later changed ... -
Food Safety Comparison between Developed (GERMANY) and Developing (BANGLADESH) Countries
(2019-02-09)Food is an important source of having good health as well as spreading out foodborne illnesses in the whole world. Almost all the countries in the world must face food safety issues at some point, starting with under-developed ... -
A Review of Tourism Policy and Performance: Bangladesh Perspective
(2019-02-09)The paper primarily emphasizes on the tourism policies and performances in the context of Bangladesh. Bangladesh has been blessed with immense natural beauty, enriched heritage and a glorious historical background for ... -
Corporate Social Responsibility (CSR) Practices of Robi Axiata Limited
(2019-02-09)Robi Axiata (Bangladesh) Constrained is a dynamic and best countrywide GSM correspondence arrangement supplier. It is a joint endeavor organization between Axiata Gathering Berhad, Malaysia, and NTT DOCOMO INC, Japan. ... -
Consumer Satisfaction of Pathao: A Study through University Level Students of Patho
(2019-02-03)At the beginning of this report, I want to thank my Almighty Allah for making me able to complete all the courses successfully and come to at this last stage of my BBA program. I want to thank my project supervisor and my ... -
Food Adulteration & Health Hazards In Bangladesh
(2019-01-26)This report was prepared as a requirement of United International University's BBA program. This report will give a clear idea of the adulteration of food. The adulteration of food is mainly inferior in the quality of food, ... -
Corporate Social Responsibility (CSR) Practices of Telecommunication Industry in Bangladesh
(2019-01-23)This paper has examined the acts of corporate social responsibility (CSR) by telecommunication industries in Bangladesh and to survey the need to enhance in CSR by such associations. The motivation behind the research is ... -
Negative effects of social media use in the case of student education
(2019-01)The report provides an extensive overview on the negative effects of social media use in the case of student education. The popularity of the social networking sites has skyrocketed in the last few years. The primary reason ... -
Eco-Tourism and Community Empowerment
(2019-01-14)This report is based on ‘Eco-tourism and Community Empowerment’. I was appointed to survey the eco-tourism area of Srimangal. In this period, I have studied a lot on eco-tourism of Bangladesh, specially the eco-tourism ... -
Measuring Customer-Based Brand Equity: A Study in the Context of Carbonated Soft-Drinks Industry in Bangladesh
(2019-01-22)Brand equity is nothing but the understanding the past action and future course of action for the markets, which are continuously active in formulating the future marketing strategies for the customer. In this project I ... -
The Impact of Brand Reliability and Brand Intention on Brand Loyalty: A Study on Selected Mobile Phone Service Operators in Bangladesh
(2019-01-22)The project in hand intends to examine the impact of brand reliability and brand intention on brand loyalty. The context of this examination was the mobile telecommunication services in Bangladesh. Here four mobile ... -
Successful packaging and product purchase
(United International University, 2019-01-21)Packaging sector is one of the largest sectors in the whole world. Approximately 99% of the product needs packaging for various things. Protection, attraction, attention are the obvious thing for a product when the consumer ... -
Performance Analysis of Meghna Bank Limited
(2019-01-15)Meghna Bank Limited is one of the renowned private commercial Banks in Bangladesh. They started their operation in 2013, and a few years of starting their activity, their service level is better than other newer Banks. ... -
Marketing and Branding Practices of Akij Food Limited – A Study on Speed Carbonated Soft Drinks
(2019-01-15)The main objective of this study is to find out the overall marketing and branding practices of an organization as well as the Carbonated Soft Drinks of Bangladesh. Food and beverage sector play a vital role in the economy ... -
The Branding Strategy followed by bKash Limited
(2019-01-12)The project report is an essential part to achieve the bachelor of Business Administration (BBA) degree from United International University. In terms of creating project reports, Students do not need to participate directly ... -
Brand Failure in Cosco Glycerin Soap
(2018)I was given the task to research about “Brand Failure in Cosco glycerin Soap” and find out about the current market position of this brand. In this project, I have shown the target segments of this product, their brand ... -
Market Development Practices by the ACI Limited: A Hands-on initiative for ACI Savlon & Aerosol.
(2018)ACI Limited is renowned organization and its most common products are Aerosol & Savlon. This report is presenting how ACI limited is practicing the market development for these products. Aerosol & Savlon is a renowned brand ...