Strategic Marketing of Chaldal.com

Abstract

Chaldal.com has been established in 2013. The aim is to save money and save time. They do believe that time is so much valuable to Dhaka residents. And wasting that time in traffic and other hassle to just buy some groceries is not an effective thing. That is why chaldal.com started this online platform with a thinking of reaching consumers doorstep with their ordered groceries.

In order to survive, we all have to do shopping of groceries and vegetables. But sometime doing this may become disgusting, when you need to go out from your comfort zone. Imagine after a busy weekend you are thinking of sleeping for late morning, but all of that planning becomes wasted, when you need to get early and go to market. Here chaldal.com is taking a step for you, just order whatever grocery you need, and have that on your doorstep.

Chaldal.com has some strong point for what till now they are leading in the market but still they have some weak point also. As there are many competitors now, which is a threat for them, but still they have plenty of opportunities to go further. Though there are other competitors available in the market but chaldal.com has made their position in consumers mind. There interactive webpage and App for mobile platform is attracting consumers mostly. The way they are promoting and committing is a unique selling proposition. While discussing the marketing strategy I have used the porter’s five force model, SWOT analysis, marketing 4 p’s, product life cycle, promotion strategy, distribution strategy, finding and analysis, recommendations and conclusion.